2007 Year in Review

It’s been an exciting run for AMSOIL these past ten years, with steady growth and increasing participation in so many great events. This year was no exception with many new partnerships formed with some great people and great organizations.

Beginning in January we became an official sponsor of the National Street Rod Association. The NSRA hosts street rod events in various parts of the country for people who are passionate and nostalgic about cars. The organization is like an extended family of vintage car lovers.

After a chance meeting at the Mid-America Truck Show in Louisville, AMSOIL became affiliated with another passionate lover of street rods, Boyd Coddington. Coddington, whose unique approach to building hot rods had a major impact on the hot rod scene, had been invited to Tulsa to help resurrect a 1957 Plymouth Belvedere at an event called Tulsarama, the 100th anniversary of Oklahoma statehood. The car had been buried in a vault in 1957 and the crew from Coddington’s show American Hot Rod was gathered to get it started. The intention was to install AMSOIL synthetic motor oils and Ea filters on the car as part of the process, but alas, despite the good intentions the car proved to be an unsalvageable rustbucket, having set underwater for years or even decades.

The Coddington / AMSOIL relationship was only just beginning, however, as Boyd and Jo Coddington united their team around a groundbreaking Bonneville build. Their aim would be to set a new record for the fastest pre-1934 roadster, 3 liter/blown gas/modified with Jo Coddington at the wheel. The building of the AMSOIL/Coddington roadster, dubbed “Salt Fever,” was filmed in August and shown on TLC’s American Hot Rod in September.

Another great partnership that formed in 2007 was the AMSOIL sponsorship of the Four Wheeler Top Truck Challenge, a grueling week-long experience in which off-road vehicles and their drivers are pushed to the limits. It was the 14th year Four Wheeler magazine assembled its crew to host this challenging competition which is covered extensively in the magazine as well as online and in a DVD.

The third annual Diesel Power Challenge was conducted in June as well, in Salt Lake City. AMSOIL has been an advertiser in Diesel Power magazine from the first issue, recognizing the growing popularity of the diesel truck market. The Diesel Power Challenge put a group of reader selected diesel trucks through the paces for two days, including a “tie-breaker” event related to fuel economy. It isn’t just about power, though these vehicles have more power than ever.

Yet another new relationship formed in 2007 was our sponsorship of Fred Hayes and the Hayes Diversified Technology (HDT) motorcycles that again set records at Bonneville. Hayes owns numerous world and national speed records on motorcycles. In September HDT set four more records on diesel motorcycles. Hayes’ current aim is a 100 m.p.g. /100 mph diesel motorcycle that is environmentally friendly, economical and potent. HDT is a company on the move.

Last but not least, AMSOIL became sponsor of the Mopar Muscle Engine Challenge this year. The Third Annual Mopar Muscle Engine Challenge featured the 410-inch Small Block engine. Eight engine builders participated in the final competition, first displaying their work at the Mopar Nationals in Columbus, then later having their engines put through the paces at Comp Cams in Tennessee. Ken Lazerri and Fuss Flagle of Indy Cylinder Heads won the competition this year by three hundredths of a point, unseating the two-time reigning champ. This year’s 2008 competition will feature a 440-inch based spec engine.

In the meantime, hope your 2007 was as exciting as ours. And may your 2008 be even better.

NSRA Schedule for 2008

With the street rod scene is as hot as ever the National Street Rod Association is thrilled about its schedule for 2008. AMSOIL is proud to be associated with such a passionate, grass roots organization.

Here are the NSRA Events for 2008. If you love cars, and you're anywhere in the neighborhood, plan to check out a car show next year. You'll be glad you did.

Southwest Street Rod Nationals
April 4,5,6
Oklahoma City, OK

Western Street Rod Nationals
April 25,26,27
Bakersfield, CA

Street Rod Nationals South
May 2,3,4
Knoxville, TN

Mid-America Street Rod Nationals
May 23,24,25
Springfield, MO

Street Rod Nationals East
June 6,7,8
York, PA

Rocky Mountain Street Rod Nationals
June 27,28,29
Pueblo, CO

Street Rod Nationals
July 31, Aug 1,2,3
Louisville, KY

Richmond Nationals
August 22,23,24
Richmond, VA

Street Rod Nationals North
September 12,13,14
Kalamazoo, MI

Northeast Nationals
September 19,20,21
Burlington, VT

Golden State Nationals
October 3,4,5
Sacramento, CA

Southeast Nationals
Oct 10,11,12
Tampa, FL

The Dyno Results Are In!

The February issue of Mopar Muscle magazine has a nice feature story summarizing the dyno results of the 2007 AMSOIL/Mopar Muscle Engine Challenge. If you have been following along, then you know that eight engine builders were competing to see who could get the most power from a finite budget in a specific engine. This is a competition designed to show grass roots engine builders how to maximize their efforts when they do not have unlimited bank accounts. It's real people doing really cool things to squeeze more more or one more foot pound of torque from their machines.

The winners were announced in Orlando last week. But it is just as much fun when you see who did what and how they did it. After glancing at page 18, check out the whole story beginning on page 30.

PRI Show Has It All

Canopies, trailers, racing suits, merchandise, licensing, associations, pistons, cams, gears, engine components, dynos, shocks, engines, wheels, transmissions, bodies, frames, graphics, filters, intakes, cylinder heads, gaskets, brakes, fuels – if it has to do with racing, it’s here in Orlando at the PRI Show, including many of the racers themselves.

The show not only covers every component for racers, it covers every kind and style of racing from go-karts to NASCAR and everything in between.

Boyd and Jo Coddington were impressed by the scope of the racing industry, having their first racing adventures at Bonneville this summer. Yesterday afternoon they presented their story of the Salt Fever Bonneville build and in the evening were the featured speakers at a special AMSOIL Dealer meeting. For all who attended it was a memorable evening with two really influential and generous people. Much like A.J. Amatuzio and AMSOIL re-defined the standards for quality in the oil industry, so Boyd Coddington re-defined the hot rod scene with his creative, passionate approach and love of cars.

If you’re a racing enthusiast, be sure to follow the AMSOIL racing teams on our racing blog or visit the racing section of our site, which is jam packed with racing news, photo galleries, video racing footage, and more. If you are a racer using AMSOIL lubricants and filters, send us your photos and tell us your story. Perhaps we’ll be able to add you to the testimonials section of our site.

Boyd and Jo at entrance of the sunlit Orlando Convention.

PRI Celebrates 20th In Sunny Orlando

Beginning with a warm Exhibitor Reception in the main lobby last night, the 20th Performance Racing Industry Show got underway. Press conferences, seminars, and a convention center filled with anything and everything to do with racing, it’s all here. Exhibitors from every corner of the racing scene can be found putting their best grill forward.

Any number of AMSOIL sponsored racers are in town wearing their AMSOIL colors. In addition, Boyd & Jo Coddington flew in from the West Coast to present a seminar entitled, “Boyd Coddington Builds a Bonneville Hot Rod.” The famed hot rod stylist broke new ground this year with the “Salt Fever” AMSOIL/Coddington Bonneville Roadster. Later today Boyd and crew will re-tell their story at an AMSOIL Dealer meeting in the Convention Center.

Mopar Muscle magazine announced the winners of their 2007 AMSOIL Mopar Muscle Engine Challenge at one o’clock in the press room. After thanking all the sponsors who make it possible, the magazine presented first prize to Ken Lazerri and Russ Flagle of Indy Cylinder Heads who won the competition by three hundredths of a point. Publisher Jim Foos and Editor Randy Bolig also extended an invitation to Mopar engine builders to participate in the 2008 AMSOIL Mopar Muscle Engine Challenge which will feature a 440-based spec engine.


Coddington fans from Oklahoma come over to greet Boyd and express their enthusiasm for his TV show and his work.

Jo shares how cars have been in her blood from her earliest days of go-kart racing at age six. Her father had to put a restrictor plate in the kart because she never took her foot off the accelerator.

AMSOIL Presence at PRI

One of the biggest events in racing is the Performance Racing Industry (PRI) Show in Orlando. Held each year in the early part of December, the PRI Show is "the place" to see what's new in the racing and performance market. Power, speed, accesories and lots of industry buzz -- this show has it all. The convention hall has more than a million square feet of show floor. The PRI Show bills itself as the largest racing trade show in the world.

Here are just a few of the AMSOIL related events and presentations taking place.

Boyd's Bonneville Car Headed Toward Orlando

The AMSOIL/Coddington Roadster will be on display at the PRI Show next week. Word has it that the car has been loaded into a trailer and is already heading east. On Thursday, Boyd is slated to make a ninety minute presentation on the building of the Bonneville racer and their atempt at a land speed record. The seminar will feature Boyd and Jo Coddington and Harvey St. Mary, their engine builder.

2007 AMSOIL Mopar Muscle Challenge Winner To Be Announced At 1:00 pm on Thursday, December 6, Mopar Muscle magazine will be announcing the 2007 Winner, and presenting the details for the ’08 AMSOIL Mopar Muscle Challenge in the Press Conference area in the rear corner of the main floor.

Paul Sykora's Smokin' Coupe Again On Display

The ’37 Ford Coupe that won a 2007 Hot Wheels Design Award for car with Attitude at last month's SEMA Show in Las Vegas will be ogled throughout the show as it caresses eyeballs in the American Racing Booth. Hailing from Orlando, Sykora undoubtedly enjoys being in his own back yard. It's one beautiful machine and Sykora knows what's needed on the inside to protect this 2300 horse powerhouse.

For sure, this is only the tip of the iceberg as far as excitement goes. There will be a lot to see and a lot to share. And maybe we'll see you there.

Hot Wheels® Design Award goes to AMSOIL-lubed Coupe

Congratulations to Paul Sykora whose ’37 Ford Coupe won a 2007 Hot Wheels Design Award for car with Attitude at last week’s SEMA Show in Las Vegas. We mentioned it in our blog last week that it was one cool Coupe. Sykora, from Orlando, Florida had installed AMSOIL Synthetic 20W-50 Racing Oil and Severe Gear Synthetic 75W-140 Gear Lube in this over-the-top 2300 horsepower machine. The car, representing Weld Racing, was located in the South Hall at the Inside America Racing Booth.

Sykora’s car was one of four to receive awards presented by Hot Wheels®, who was a prominent sponsor of this year’s SEMA in conjunction with its 40th anniversary.

photo used with permission courtesy Fox Marketing

HDT Land Speed Record is Now Official

The word is out and a number of new names have been etched into the record books. This is not the first set of records for Hayes Diversified Technologies, but it is always gratifying to capture a few more slots on the pages of history.

Byron Schmidt of Hesperia, CA, set a new record for the 750 MPS D class of 103.321 miles per hour, breaking the old 101.617. HDT CEO and founder established a new record of 110.432 for the 750 MPS DB class, shattering the old record by more than five miles per hour.

Perhaps even more significantly, these motorcycles were operating with a mixed fuel that was 20% biodiesel. Considering that the day the rolled off their assembly line, before modifications, these were 30 horsepower engines, you might begin to get a little impressed at the engineering behind this achievement. AMSOIL lubricated, of course.

Homeward Bound ~ SEMA Day Four

Yes, the show ends today, but the work is only beginning. How many forklifts it takes to move all the crates and pallets out of the Las Vegas Convention Center is anyone's guess. Then there is all the follow up from the leads generated, business agreements signed, discussions initiated. Magazine editors and writers have seen what happened here this week, and must decide which stories will be tomorrow's news. The new '67 Mustang is likely one story that will get more press. Likewise the 75th anniversary of the Deuce Coupe will still make stories. And undoubtedly there will be more Boyd sightings ahead like this one yesterday afternoon where he and wife Jo signed autographs in South Hall. In December the pair will make their way to the PRI Show in Orlando to greet fans, bring exposure to the AMSOIIL/Coddington roadster and share stories about a few of his favorite projects.

Lights! Camera! Action! SEMA Day Three.

NASCAR drivers signing autographs. TV celebrities making appearances. And the ever active hunt for the big "what's new?" at SEMA. According to one industry publisher, the AMSOIL Injen press conference this afternoon proved to be one of the most exciting events at this year's SEMA. Hosted in the Injen booth, the news of a co-branded diesel intake system was presented by Roger Tibbetts of Injen along with Ed Newman and Karl Dedolph of AMSOIL, two great companies announcing a great partnership.

Editors and publishers can be pretty jaded after two or three decades. The stories that will make an impact tomorrow are not often recognized today. But according to Steve Von Seggern, publisher of Four Wheeler magazine, the story that was unveiled at the Injen booth at 2:10 p.m. this afternoon was pretty exciting, one of the two most exciting things at this year's show.

In a nutshell, here's the story:

AMSOIL and Injen Partner to Introduce the Injen/AMSOIL Power-Flow Diesel Intake System

LAS VEGAS--(BUSINESS WIRE)--
AMSOIL announces the launch of a new Ea air filter specifically designed for newer diesel engines. To get that product to market in a complete assembled kit, AMSOIL has partnered with Injen Technology. The product will be marketed as the Injen/AMSOIL Power-Flow Diesel Air Intake System distributed by both AMSOIL Dealers and traditional Injen channels.
The new series of intakes features the innovative patent pending Variable Induction Technology, Diesel Power-Box and the dry media Ea nanofiber technology air filter from AMSOIL.

Be sure to catch all the details by doing a Google news search for >AMSOIL Injen<

In other news, Boyd & Jo Coddington spent a portion of the afternoon in the South Hall signing posters and meeting with their fans in the booth that has been home to the AMSOIL/Coddington Bonneville rodaster these past several days. There was a good deal of excitement with media coverage that included internet TV and more.

As usual, SEMA is a gigantic coming together of movers and shakers in the automotive industry. A lot of deals were done today, and many more introductions were made that may yet come to fruition. The industry is moving forward with forcefulness and the energy here has been palpable.

Day Two: Tens of Thousands

They come from all points of the globe, and every sector of the auto industry. The fact that this show is closed to the public probably adds to its mystique. As the event has grown, so has the public's awareness of it, and their appreciation of the benefits it brings. Whether its performance, power or style that brings them flocking to SEMA, the fact is this show has grown to be a phenomenon.

More than 2700 representatives from media all over the world are snapping pictures, shooting video, and gathering info for stories that will be in magazines and TV and internet for the next ten months. A few of the cars on this blog will undoubtedly appear in some of these publications. It's a heady experience for the newbies when people get a thrill from seeing the fruit of their passions.

The mood is upbeat again this year as people from diverse sectors interact. The truck section is astounding in the South Hall. And it's hard to believe that a mere ten years ago half the North Hall was marine related and there was no South Hall at all. Today, the marine segment is gone altogether, squeezed out by electronics gizmos and gadgets that fuel the imagination and help people see what's happening inside and all around their vehicles, which sometimes can become their whole world.

This year is the 40th anniversary of Hot Wheels. Hence, a lot of Hot Wheels cars have been given away. At the awards breakfast Tuesday, everyone who came received a collectible Bone Shaker car. It is a one of a kind run, so only people who were there have one. More Hot Wheels cars were given away at the Hot Wheels booth where car designers autographed their work. The lines there were very, very long. This is a long explanation for these two photos featuring a couple of rather far out Hot Wheels cars.

Tomorrow is a big day at SEMA. Directors from AMSOIL will be at the Injen booth for a 2:10 p.m. press conference to introduce a new co-branded product line that will make a big impact on the diesel truck market. Also, Boyd and Jo Coddington will be up by their AMSOIL/Coddington Bonneville roadster signing autographs from 1:00 to 3:00. Enjoy the show.

Gentlemen, Rev Your Engines. It's Showtime!

Dick Berggren, founder and editor of Speedway Illustrated, was the keynote speaker at this morning's New Product Awards Breakfast. He began by noting how much this industry has grown. In 1967 the SEMA Show boasted 98 booths and had 3000 visitors. This year, there are more than 2000 exhibits and fifteen miles of aisles that the 110,000+ visitors must navigate to see everything. Certainly puts things in perspective. The industry is vibrant and healthy.

Berggren noted that successful business people and people who win races share several common traits. They are smart, they have an energetic, strong work ethic and love what they do. That is something you see here at SEMA 2007. Passion.

Here are a few images from the show floor. One key to getting the most out of the show is to make sure you have comfortable shoes and a good night's sleep.

SEMA Eve

' Twas the night before SEMA and all through the hall there were crates and debris, but excitement in all.

This last image shows the true meaning of Bling. Some car builders are simply over the top.

SEMA Show Straight Ahead

It’s here, SEMA Show 2007. The show begins Tuesday, but the work begins months in advance as companies prepare paperwork and develop strategies for how to present their new products and stories to the industry. More than 2700 media representatives are pre-registered for this year’s show. You can tell that something is happening when you see this kind of media coverage.

Chevrolet once captured our imaginations with a slogan “The Heartbeat of America.” But when you come to Las Vegas and see the size and scope of this show, it’s apparent that the auto industry has been the heartbeat of America. It’s a thrill to be a part of it.

Today, setups that are keeping everyone busy. With forklifts, cranes and crates everywhere, the Las Vegas Convention Center has the feel of backstage before a Broadway opening.

This morning AMSOIL staff placed seven products in the New Products Showcase. Tomorrow they roll the last cars into place -- including the AMSOIL/Coddington Bonneville Roadster -- and roll out the carpets. What’s exciting is knowing that the best is yet to come.

AMSOIL products on display in this year’s SEMA NEW PRODUCTS SHOWCASE 2007
1. AMSOIL Signature Series 0w-30 Synthetic Motor Oil
2. AMSOIL Severe Gear 75w-110 Synthetic Gear Lube
3. AMSOIL SAE 0w-20 Synthetic Motor Oil
4. AMSOIL P.i. Performance Improver
5. AMSOIL Ea Air Filters for Racing & Street Rod Apps
6. AMSOIL Crankcase Breather Filters
7. Injen/AMSOIL Power-Flow Diesel Intake System

Boyd & Jo to Make Appearance at SEMA

The SEMA Show in Las Vegas puts the automotive industry's most advanced technology and best-selling products on display. In addition to the world's hottest cars, you can find tires and wheels, air conditioning, car stereos, lamps, anti-theft, electronic equipment, seat belts, service equipment, vehicle maintenance beauty products, automotive electronics and technology, automotive tools equipment, and maintenance products.

It is also a show where the stars and powerful personalities make their appearance, from Jay Leno and Carroll Shelby to Danica Patrick, the Andrettis and NASCAR's finest. Next week Boyd and Jo Coddington will be signing autographs alongside the AMSOIL/Coddington Model T which Jo raced at Bonneville. Boyd Coddington's innovations have become not just hot rodding touchstones, but influences that have helped the entire aftermarket industry flourish, an achievement that helped get him inducted into the SEMA Hall of Fame.

Boyd and Jo will be signing autographs on Thursday, 1:00-3:00 P.M. at Booth 35719 alongside the AMSOIL/Coddington 1927 Model T Ford in which Jo Coddington attempted to set a new land speed record. The fabrication and assembling of the car was featured on three episodes of American Hot Rod.

Fans of the show, or the AMSOIL synthetic lubricant products featured in the car, might want to check out this new AMSOIL/Coddington Race Team T-Shirt at http://www.amsoil.com/products/clothing/coddington_tshirt.aspx

SEMA 2007 Just Around the Corner

The Specialty Equipment Market Association (SEMA) bills itself as the premier automotive specialty products trade association in the world and its annual show in Las Vegas each year is "the place to be" if you are in any way associated with this industry. The SEMA Show draws the industry's brightest minds and hottest products to one place, the Las Vegas Convention Center. Last year the SEMA Show attracted more than 100,000 industry leaders from over 100 countries for its unlimited profit opportunities in the automotive, truck and SUV, marine and RV markets. This year, SEMA Show 2007 anticipates a continuation of this trend, expecting to draw domestic and international buyers through two million square feet of exhibits. The displays are segmented into 11 sections, and a New Products Showcase features more than 1,400 newly introduced parts, tools and components. In addition, the SEMA show provides attendees with educational seminars, product demonstrations, special events, networking opportunities and more.

This is the 41st Anniversary of the SEMA Show, promising to consume more Las Vegas real estate than ever. In the next few weeks we'll be making a few announcements here on the blog, and starting October 29th hope to share some of the sites and sounds of SEMA 2007, live from Las Vegas.

In the meantime, here are a few images from last year's show, knowing that the best is yet to come.

Weather Dampens Spirits at Bonneville

The Bonneville World Finals was called due to weather.
44 records were broken in just 2½ days.

The AMSOIL/Coddington car never made its record run attempt, having had to qualify for licensing first. Their top speed achieved for qualifying was 184 MPH. They were poised to attempt the record run after installing taller gears and adding back more boost.

Next stop for the team is a one day event at El Mirage Dry Lake in California which has been home to Land Speed Racing and the SCTA. Vehicle inspections begin on the day prior to the race (Saturday) and the racing begins early Sunday morning. The AMSOIL/Coddington team is going to participate and record its times in an effort to prove that the car was built to go over 200 MPH. After this the Car will head to the SEMA Show in Las Vegas for our AMSOIL featured vehicle display and autograph signing.




Jo Coddington was ready to pull out all the stops. Still, it was a great adventure.... with more to come.

Taking Another Crack at Bonneville

There are actually several Bonneville Speed Weeks, and this week has been one of them as more than 150 race teams, 50 officials, 35 members of the media and a few hundred spectators converged on the Flats. For the first few days the weather has been perfect. Sunny skies, temps in the seventies, minimal wind and hard salt – a week specifically designed for land speed records.

For a second time this year Boyd Coddington brought his rig and crew to Bonneville to take another shot at the record books in their 1927 Model T Ford with AMSOIL the primary sponsor. There was no filming for cable TV. This week the single aim is a land speed record.

Yesterday Jo Coddington qualified for her high speed license to go over 200. At the time of this report, after having achieved a 184 in qualifying, the team was in good position car to attempt its record breaking runs. The record is 199. Weather permitting, we’ll report the final results on Monday.

Sacramento Here We Come

Over 1,400 street rods, customs, muscle cars and street machines will be on hand at the Cal Expo Fairgrounds October 5-7 as the National Street Rod Association presents its 6th Annual Golden State Nationals.

This will be the 6th time the NSRA Golden State Nationals have been held in Sacramento and an all time high number of participants and spectators are expected this year. Almost all of the Cal Expo Fairgrounds will be utilized for the event as well as many of the buildings, which will house over 75 manufacturer and dealer displays and other attractions.

The host organization, NSRA, defines a street rod as a modernized vintage vehicle that must be of pre 1949 manufacture. These vehicles are equipped with the latest options available on the newest model vehicles, including but not limited to disc brakes, air conditioning, cruise control, and tilt steering wheel. Most of those attending have updated the engines and drive train to enable the owner to cruise down the highway in comfort and safely maintain the speeds traveled by more modern vehicles. All vehicles must be driven on to the grounds.

Included in this event are muscle cars, those factory produced high horsepower machines from the 60’s and 70’s along with the classics cars of the 50’s. This is a truly unique mix of old and new together for the first time at Cal Expo Fairgrounds and a national gathering of fine vintage automobiles of every description. After 5 years as the Golden State Street Rod Nationals, the “new look” will continue to make the NSRA Golden State Nationals the area’s largest automotive participation event and spectators from around the area will attend the event.

If you are in the area, be sure to see what is new at the AMSOIL booth. Enjoy the blend of nostalgia, history and technology... and a scene you won't soon forget, Sacramento's largest vintage car show.

HDT Turning Heads with AMSOIL

In 2001 Hayes Diversified Technologies (HDT), located in Hesperia, California, began to produce diesel powered tactical military motorcycles for the U.S. armed services as well as the UK and EU NATO countries. Founded in 1961, the company originally manufactured electro-mechanical switches and relays to the military & aerospace industries.

The new HDT motorcycles are diesel machines combining both power and environmentally friendly performance efficiency. We’re talking about a bike that gets 100 miles to the gallon AND can do 100 mph.

The HDT team was out on the Bonneville Salt Flats earlier this month striving to establish new national and world records. Displaying the AMSOIL colors while going through the paces at Bonneville, they offered up quite a number of very strong endorsements with virtually no prompting. “We noticed an increase in horsepower right away when compared to Delvac 1,” said Fred Hayes, founder/CEO of HDT. “What was quite surprising was the condition of the engine after a 50-mile run-in and over 120 full-throttle dyno runs. The camshaft bearings, the small and large end rod bearings, didn’t even look like they had been run. During that series of dyno runs, we registered the highest horse-power and torque readings ever.”

Dave Anderson, AMSOIL Technical Product Manager, had flown to Bonneville to witness and participate in the pursuit of new land speed records. (See 4 and Sept. 6 Updates) Hayes said to Anderson, “Our testing proved that AMSOIL Series 3000 5W-30 Heavy Duty Diesel Oil provided better cam bearing lubrication, better transmission operation and less blow-by than our previous oil. We picked up just over one horse power at the rear well.” This is a 3.7% increase and worth a 1 tooth higher gear ratio. “In addition, it appears that overall coolant temperature was down about five degrees.” That is roughly a 2.5% decrease in operating temperatures.

Very few bikers would be opposed to increased horsepower with lower operating temps, simply by switching over the lubricants.

“With over a year of testing, we have found that AMSOIL products continually outperform all other lubricants. AMSOIL provides improved performance, increased fuel economy, lower oil consumption, and significantly reduced engine wear in all operating conditions.”

Look for more on this unfolding story.