Tuesday, March 18, 2008

AMSOIL Synthetics Give Edge to Import Tuner

For a cool story about a hot Subaru, check out the May 2008 issue of Import Tuner Magazine. The six page feature story, "God Don't Like Ugly," begins on page 76. The cover shot is especially sweet with the AMSOIL logo prominent enough, and more so inside.

Ad Age online describes the tuner scene in this way:

"Tuners: They're young, auto-savvy trendsetters willing to spend money customizing or 'tricking out' their cars. It's a Fast and Furious crowd, an urban, hip-hopping car culture with a contemporary twist on the baby boomers' muscle-car era of the 1960s that has inspired everything from specialized magazines to movies and video games."

Import Tuner is one of the leading magazines covering this sector. Some of the hottest tuner cars are listed below.

Chevy Cavalier 1981-2004
Dodge SRT-4 2003-Present new age horsepower wars
Honda Civic 1972-Present
Mazda RX-7 1993-1997
Mitsubishi Lancer EVO 2003-Present turbocharged AWD
Nissan 240SX 1989-1998
Nissan 350Z 2003-Present
Subaru WRX 2002-Present (2005 STI featured here in this story.)
Toyota Supra 1993-1998

The demand for high-performance modifications continues to remain strong, fueled by countless new products, technological developments, and raging dedication and excitement among its dedicated tuner customer base. It's fun to see AMSOIL in the thick of it.

Thursday, March 6, 2008

Classic Automobilia Tour Goes Back to the Fifties

The word is out. AMSOIL will be one of the sponsors of this summer’s Street Rodder PPG Road Tour. Leg three of this tour, sponsored by Classic Automobilia, will be especially exciting as it passes through Superior, Wisconsin to visit the newly renovated AMSOIL Center on Wednesday evening, June 18th. Classic Automobilia sells pedal cars and 50’s and 60’s nostalgia items.

This 35th edition of the famed Minnesota Street Rod Association’s Back to the 50’s weekend coincides with the 35th anniversary celebration of AMSOIL INC. and the birth of the synthetic lubricants market. This is one of the largest gatherings of street rods in the world, attracting more than 11,500 registered vehicles last year.

According to Jerry Dixey, tour coordinator, this leg of the Street Rodder PPG Road Tour will begin in Bowling Green, Kentucky and pass through Youngstown, Ohio, and Michigan before chugging into Superior for an evening bar-b-cue. Stops along the way will include the Classic Automobilia 50’s diner showroom in Youngstown, Cleveland’s Rock and Roll Hall of Fame, a tour of the Henry Ford Museum, and the American Speed Company in Plymouth, Michigan. American Speed is the supplier of this year’s steel 1933 roadster body.

On Thursday morning the Classic Automobilia Tour will gather at the AMSOIL Center to begin their trek through rural Minnesota to St. Paul and Back to the Fifties. Local street rodders will be invited to come along for the ride.