Thursday, October 15, 2009

First Look at AMSOIL New Products Headed to SEMA

One of the highlights of the SEMA Show is the New Product Showcase (NPS) featuring the latest innovations in performance, function and style. Because of the ever growing number of new products, the Showcase has outgrown its space and will be moved to a new location in the South Hall where the displays will be less cramped.

For companies that participate, there is an array of awards up for grabs in a variety of award categories. Last year, AMSOIL took home one of ten 2008 SEMA Global Media Awards for the Injen/AMSOIL Intake System. With six new products eligible for submission in this year’s NPS awards, AMSOIL is poised to once again bring some heavy competition to the table. Here is a first look at three new products headed to the showcase.

AMSOIL Synthetic Low-Viscosity Fuel Efficient Automatic Transmission Fluid (ATL)
Formulated with the highest-quality components to exceed even the most stringent industry standards, AMSOIL introduced ATL in June. Today’s transmissions are smaller and smoother-shifting, with longer fluid life and heavier load capabilities than traditional transmission fluids are able to meet. Extended gear life, reduced leaks, rust control and anti-shudder additives are just some of the benefits of this fully-fortified new product.

AMSOIL Synthetic 5W-40 Premium API CJ-4 Diesel Oil (DEO)
Diesel owners of 2007 and newer engines now have the option of increased fuel economy and extended drain intervals, as well as overall better performance with AMSOIL 5W-40 Premium Synthetic Diesel Oil. Introduced in April of 2009, DEO has the wherewithal to endure the demands of modern diesel engines. It provides extraordinary lubrication for diesel engines found in fleet, commercial and personal vehicles while improving fuel economy.

AMSOIL Synthetic Premium API CJ-4 15W-40 Diesel Oil (DME)
Also introduced in the spring of 2009, AMSOIL 15W-40 Premium Synthetic Diesel Oil brings another option for the 2007 and newer diesel engines. With its ability to withstand the stress of heat, soot and acids, this oil delivers unparalleled protection for today’s diesel market. Its low-sulfated ash formulation provides excellent performance in low-emission diesel engines, while controlling soot thickening and wear. Shear stability, reduced oil consumption and lower volatility help reduce emissions, thus improving a diesel’s carbon footprint.

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