AMSOIL Set to Showcase New Products at SEMA

It's hard to believe the 2010 SEMA show is but one week away. AMSOIL is once again poised to generate some buzz amongst those in attendance with several new products entered into the New Product Showcase. Each year Las Vegas draws thousands of manufacturers and companies to the largest automotive specialty products trade event in the world. The Specialty Equipment Manufacturers Association (SEMA) attracts over 100,000 industry leaders from all over the globe seeking to gain knowledge of the latest developments in the industry. Here's a sneak peek of what AMSOIL has in store for this year's event.

AMSOIL XL Extended Life Synthetic Motor Oil
Launched in October, AMSOIL beefed up its XL motor oil family with a reformulated version of this long-standing product line. AMSOIL XL Synthetic Motor Oils feature a longer drain interval of up to 10,000 miles or six months specifically for motorists seeking the convenience of fewer oil changes without compromising protection and performance. Its multi-viscosity formulation fits a wide range of applications, including API SN and ILSAC GF-5. The 5W-30 viscosity is also recommended for the new energy conserving specifications of GM dexos1™.

AMSOIL Quickshot SE

AMSOIL Quickshot SE was introduced in April, increasing small-engine performance and acting as a fuel stabilizer between uses or during short-term storage. Quickshot thoroughly cleans varnish and debris from the fuel system and focuses on the three major fuel-related issues small engines face: ethanol, water and dirty pump gas. Recommended for use in all two-and four-stroke gasoline powered engines including motorcycles, ATVs, boats, mowers, snowmobiles and more, AMSOIL Quickshot SE restores peak performance in small engine and powersports equipment.

AMSOIL Dominator Coolant Boost
AMSOIL Dominator Coolant Boost hit the market in July, aimed at improving efficiency and horsepower on the track. It provides racers and motorists with significantly lower engine operating temperatures, quicker engine warm-up times and advanced corrosion protection. Its tiered surfactant technology delivers quick and efficient heat transfer inside radiators and cylinder heads, resulting in reduced operating temperatures and more efficient operation.

This is only the beginning of what AMSOIL has in store. Check back soon for the second batch of AMSOIL products getting ready to hit the scene at the 2010 SEMA Show in November.

First Look at AMSOIL New Products Headed to SEMA

One of the highlights of the SEMA Show is the New Product Showcase (NPS) featuring the latest innovations in performance, function and style. Because of the ever growing number of new products, the Showcase has outgrown its space and will be moved to a new location in the South Hall where the displays will be less cramped.

For companies that participate, there is an array of awards up for grabs in a variety of award categories. Last year, AMSOIL took home one of ten 2008 SEMA Global Media Awards for the Injen/AMSOIL Intake System. With six new products eligible for submission in this year’s NPS awards, AMSOIL is poised to once again bring some heavy competition to the table. Here is a first look at three new products headed to the showcase.

AMSOIL Synthetic Low-Viscosity Fuel Efficient Automatic Transmission Fluid (ATL)
Formulated with the highest-quality components to exceed even the most stringent industry standards, AMSOIL introduced ATL in June. Today’s transmissions are smaller and smoother-shifting, with longer fluid life and heavier load capabilities than traditional transmission fluids are able to meet. Extended gear life, reduced leaks, rust control and anti-shudder additives are just some of the benefits of this fully-fortified new product.

AMSOIL Synthetic 5W-40 Premium API CJ-4 Diesel Oil (DEO)
Diesel owners of 2007 and newer engines now have the option of increased fuel economy and extended drain intervals, as well as overall better performance with AMSOIL 5W-40 Premium Synthetic Diesel Oil. Introduced in April of 2009, DEO has the wherewithal to endure the demands of modern diesel engines. It provides extraordinary lubrication for diesel engines found in fleet, commercial and personal vehicles while improving fuel economy.

AMSOIL Synthetic Premium API CJ-4 15W-40 Diesel Oil (DME)
Also introduced in the spring of 2009, AMSOIL 15W-40 Premium Synthetic Diesel Oil brings another option for the 2007 and newer diesel engines. With its ability to withstand the stress of heat, soot and acids, this oil delivers unparalleled protection for today’s diesel market. Its low-sulfated ash formulation provides excellent performance in low-emission diesel engines, while controlling soot thickening and wear. Shear stability, reduced oil consumption and lower volatility help reduce emissions, thus improving a diesel’s carbon footprint.