Friday, November 29, 2013

2013 AMSOIL Duluth National Kicks Off Today at Spirit Mountain

Tim Tremblay will be one of the hot riders to watch this year.
After the turkey has been trimmed and the leftovers put away, thousands of people will descend on Spirit Mountain in Duluth, Minn. Friday for the start of the 2013 AMSOIL Championship Snocross (ACS) series tour. Sanctioned by the International Series of Champions (ISOC), the ACS kicks off its season each year with the AMSOIL Duluth National event, featuring the world’s premier racers looking for a strong start to the season. Team AMSOIL riders Robbie Malinoski, Tim Tremblay and Ross Martin will be aiming for a podium finish, while Martin also seeks a three-peat victory in the AMSOIL Dominator race that he’s swept since its inception two years ago.

With so much talent in one place, the event promises exciting racing action for the whole family. And if some members of the family aren't really into high-flying snowmobile action, the ski slopes are open. There's plenty of snow for both snowboarding and downhill skiing. And when they get to the bottom they can check out the newly built Grand Chalet at the bottom.

Whether you're in the area or have to make the trek from elsewhere, it's a great place to spend a weekend. And conditions are perfect this year. Be sure to come out and see for yourself why the AMSOIL Duluth National has become a Thanksgiving tradition for racers and fans alike. For those who can’t make it, look for coverage and updates on the AMSOIL Racing website.

AMSOIL Duluth National

November 29-December 1

Spirit Mountain
Duluth, Minn.

Ticket Information:

If you're so inclined, yesterday's Duluth News Tribune ran a story on how the AMSOIL Duluth National Snocross came to be.

Tuesday, November 26, 2013

Win a Copy of the 2013 Top Truck Challenge DVD

Back in June, 10 teams assembled in Hollister Hills, Calif. for a week of destruction and mayhem known as the Top Truck Challenge. They brought along heavily modified four-wheeler rigs they built themselves, prepared for abuse on a course unlike any other in the world. Seemingly impossible challenges awaited them with fitting names such as the Tank Trap, Frame Twister, Mud Pit and much more. As the Official Oil of the Top Truck Challenge, AMSOIL was installed in each rig to ensure any equipment calamities were not on account of the lubricant.

The Top Truck Challenge is not open to the public, but now’s your chance to see all the action with the just-released DVD of the 2013 Top Truck Challenge. In the spirit of giving, AMSOIL is sending out free copies to some lucky loyal readers. The first 10 respondents to e-mail us at with their address will have their very own copy in the mail. Send a photo of your truck and we may even post it!

Thursday, November 21, 2013

Five-Year Telecast Agreement Bodes Well for the Future of AMSOIL Arenacross

Eli Tomac, a young man on the move.
This past week Fox Sports and Feld Motorsports announced a five-year agreement that will include nationally televised coverage of Monster Energy AMA Supercross, FIM World Championship, Monster Jam, AMSOIL Arenacross and the Monster Energy Cup events. As soon as the ink was dry all eyes were turned to the new season which kicks of January 2014.

For complete details on this story and other news related to AMSOIL racing, be sure to bookmark and sign up for our Checkered Flag eNewsletter.

See you in the Winner's Circle.

Thursday, November 14, 2013

Status Update on the 2014 AMSOIL Street Rodder Road Tour Star

Tomorrow Hot Rods by Dean will have the 2014 AMSOIL Street Rodder Road Tour car on display at its 7th annual open house for Goodguys Scottsdale in Arizona. Award winning builder Dean Livermore was selected earlier this year to build the '59 Chevrolet Impala for the 2014 tour.

The RT14 '59 Chevy is in guide coat (last step before final bodywork and paint) and will remain in this condition until around Christmas. There are a number of smaller projects such as exhaust, powdercoat chassis, etc. that need to be finalized before the final paint job can be applied. It will be a gorgeous car for road tour rockstar Jerry Dixey to drive this year. Said Dixey, “I'm really excited about our 1959 Impala Road Tour car for 2014. The 1959 and 1960 Chevrolet body style was a radical change to the traditional automotive styles of the 1950’s. The Hot Rods by Dean built car will be a wolf in sheep’s clothing with a potent Ron Shaver-built LS motor under the hood, the whole package rolling on an independent front and rear suspension chassis from the Roadster Shop. I can’t wait to see the USA in our 1959 AMSOIL Street Rodder Road Tour Chevrolet.”

The open house will be in conjunction with the 16th annual Southwest Nationals, penultimate car show for Goodguys. The open house has drawn as many as 1,500 cars in the past and Dean brings in a catering team to make rodders burgers.

Currently the Impala is sitting on its frame and will have signage alongside during the open house. After the open house plans call for another concerted effort to have as much done as possible by the end of January. Rumor has it that the car might get a little eyeball time during a Source Interlink party during the MPMC show, then moved to the GNRS Show the end of that month. This last bit is all on the hush hush right now, if you know what I mean.

For now, 2014 seems to be shaping up to be another great year for the AMSOIL Street Rodder Road Tour.

Wednesday, November 13, 2013

AMSOIL Super Chevy Best of the Best Results from Rockingham, NC

The final Super Chevy Show of 2013 is a wrap, ending the season with five more show-stopping Chevys vying for the final AMSOIL Super Chevy Best of the Best title. These five vehicles hail from the Rockingham, NC event and complete the final voting roster. It’s left to readers to determine the overall Best of the Best in the Tri-Five, Chevelle, Full-Size, Nova and Camaro categories, earning each final winner bragging rights and $500 in AMSOIL products. After months of bringing out the best Chevys in the nation, selecting the overall winners can’t be an easy task.

For those just tuning in, AMSOIL and Super Chevy joined forces to find the best restored Chevys on the road today. Thus was the AMSOIL Super Chevy Best of the Best competition born. Held at Super Chevy shows around the country, editors from Super Chevy Magazine select the best-in-show finalists to go head-to-head in a public vote. From there, readers and spectators are handed the reins to determine the Chevys most worthy of being designated Best of the Best of their breed. At the end of the season each round of finalists competes in one final vote to determine the champions.

Stay tuned for the final results that will crown the 2013 AMSOIL Super Chevy Best of the Best class winners, coming soon.
Butch and Bradley Zadio

Ray Bleau

Lee Bell

Frank Brewer

Michael and Ann Boyte

Thursday, November 7, 2013

AMSOIL Named Global Media Award Winner at 2013 SEMA Show for New Diesel Injector Clean

The SEMA Global Media Awards Program was created to recognize companies who create products for the cutting edge of the worldwide automotive industry. Founded in 2004, the SEMA Global Media Awards involves journalists who come from all over the world to this premiere automotive accessories trade show. Their purpose is to identify and share what is new and significant. Many of these journalists represent the industry's leading magazines and publications and their opinions are highly regarded.

AMSOIL Diesel Injector Clean was one of nearly 2500 products in this year's New Product Showcase that was selected. for an award by one of the 36 judges from 19 countries. The judges choose products that they believe will resonate and appeal to consumers in their home countries. Diesel Injector Clean was selected by a journalist from Honduras.

Diesel Injector Clean was developed to remove deposits from diesel fuel injectors to restore horsepower and improve fuel economy. The product is formulated for all types of diesels, including high-pressure common-rail designs. It is one of many products AMSOIL has developed for the important and growing diesel market.

Wednesday, November 6, 2013

SEMA Show Is Underway... Check Out the New Products

First day at SEMA always begins with the New Products Breakfast.
For some people it may be the quantity of celebrities that makes this show so special. But those celebrities are here for a reason. They love their cars. Yes, this is a gathering that is all about cars, the real stars of the SEMA Show, and famous folk love their cars just as much as the next man or woman driving on down the road. And this year there are more cars than ever. If you have time, and with so much to see you may not, there is a whole new section with cars galore behind the Rennaissance Hotel to the south of the convention center. Take a saunter over there sometime if you're in town this week.

The New Product Showcase emblem.
As cars become more advanced and the industry grows new products are needed to help make these cars operate the way the were designed to. That's why the SEMA board introduced a new Products Showcase many years ago, so everyone could see what's new and what is especially important. This year there are more than 2000 new products on display in the showcase area at the end of the South Hall. AMSOIL has twelve new products in the showcase which you can read about here.

One of the big stories this year has to do with the size of the show, which continues to grow. The Las Vegas Convention Center could not contain all the businesses that came to display their wares and a section of the LVH Hotel/Casino, which usually housed the Transmission Show in years past, was devoted to SEMA registration, new members and some other companies that could not be accommodated in the main halls. It is nearly incomprehensible to imagine that just 15 years ago the entire SEMA Show was housed in what is now the Central and North Halls. The enormous South Hall did not even exist.

It's apparent that the industry is expanding and healthy, and it's evident to all that AMSOIL has grown right along with it.

Here's some eye candy for those of you who couldn't be here this week. Enjoy!

Monday, November 4, 2013

Las Vegas Prepares for SEMA 2013

Preparations for this show begin months in advance.
Car w/AMSOIL both on and under the hood. 
Has it already been a year since SEMA 2012? Philosophers have long debated whether time is real or a matter of perceptions. Hence as we get older it seems that time is going faster than when we were young. Nevertheless, a year's worth of days have passed since the last year's crates were packed, and now we're here once again, unpacking crates, getting for another week of meetings, and when possible slipping away to see the glitz and bling that is all part of this incredible annual event put on by the largest collection of businesses in the world, each associated with the automotive aftermarket.

Las Vegas, where the rest of the world comes looking for luck, has become a center of commerce, and until the advent of the Internet age and electronics revolution no commercial enterprise has produced more jobs than the auto industry, the real heartbeat of America in the 20th century.

Tomorrow the Specialty Automotive Manufacturers Association, representing more than 6,000 companies, will commence once more to create an environment for commerce here in the city that never sleeps. Some of what we see and hear will be shared here.

We have a local auto dealer whose tag line is "Where the cars are." But once you've been to SEMA, you'll understand why THIS is where the real cars are. There are people for whom a trip to SEMA is a bucket list dream. If you're one of these, we're hoping your dream comes true. And when it does, be sure to visit the AMSOIL booth and say hello.

You can't miss us. Booth 24661 in the Central Hall.

Friday, November 1, 2013

2013 Diesel Power Challenge Now Available on DVD

The 2013 Diesel Power Challenge (DPC) wrapped in May, leaving behind broken parts and heavy hearts for those who didn’t beat out the competition for the top spot. Reigning champ Wesley Beech is no doubt enjoying his tenure as Diesel Power Champion before heading back into the gauntlet next May to defend his title. Beech’s rise to the top wasn’t easy and competitor standings were ever-changing throughout the entire week. The DPC is a grueling proving ground that puts the nation’s most powerful diesels through a series of endurance trials to see who outperforms the rest. AMSOIL is installed in each engine to ensure they can take the beatings they undertake.

The DPC isn’t open to the public, but now you get your chance to see up close and personal what went down via the 2013 Diesel Power Challenge DVD. Event coverage, highlights and commentary from the people on location give you behind-the-scenes access to a diesel competition unlike any other.

You can purchase your own 2103 Diesel Power Challenge DVD here, or better yet, follow us on Twitter (@AMSOILINC) or Like us at our Facebook page for upcoming opportunities to potentially get your own copy for free. And who doesn't like Free? We gave away thirty earlier this week.... and it was fun.