Thursday, December 31, 2009

2009: It Was a Very Good Year

The end of another year is upon us, a time of reflection for many. Below is a recap of some events that helped us end the year on a positive note as we embark on the year ahead of us.

Early in the year, AMSOIL staff attended the MPMC Media Trade Conference in Los Angeles. This 3-day event draws manufacturers from all across the world to meet face to face with editors and media reps to help increase media understanding and exposure. The SEMA-sponsored event provides an arena for presentations of new products and sharing the AMSOIL story.

AMSOIL completed its third year as a sponsor of the National Street Rodder Association and has agreed to continue this relationship with North America’s grass roots classic car enthusiasts. Despite the tough economy America’s passion for antique and vintage cars continues unabated.

AMSOIL locked hands with Hot Rod magazine during Hot Rod Drag Week in September. AMSOIL was there to help crown "Hot Rod’s Fastest Street Car in America" in Muncie, Indiana.

The 2009 AMSOIL Street Rodder Road Tour wrapped up yet another set of eight successful cross-country tours including a stop once more here in Superior, Wisconsin, for what appears will become an annual event in itself. Street rodders across the Northland were here to meet and greet Road Tour captain Jerry Dixey and his band. Big thank you to Street Rodder magazine for steering in our direction.

For a third year AMSOIL provided sponsorship support for The Diesel Power Challenge and Top Truck Challenge. These events put vehicles and drivers through some pretty grueling paces. With staff on hand, AMSOIL helped crown champions in each. But just getting through these events in one piece is an achievement and every one of these teams proved worthy of honors.

The Sturgis Motorcycle Rally and Daytona Bike Week each hailed AMSOIL as the Official Oil for the second year, which solidified the company’s reputation among bikers. Both of these events draw hundreds of thousands of spectators and AMSOIL was on hand to help their engines hold up under the heat and long hours of riding.

AMSOIL also completed its third year of involvement in the AMSOIL Mopar Muscle Challenge. At PRI in December we not announced a continuation of this relationship but also announced the sponsorship of the 2010 AMSOIL Engine Masters Challenge that will be kicking off next fall.

Much more can be written here, about cars we’ve had the privilege of lubricating and the many talented builders and craftsmen we’ve gotten to know this past year. Thanks to all -- builders, riders, event organizers and friends -- for another great year. We look forward sharing even greater success with you in 2010.

Thursday, December 17, 2009

AMSOIL Mopar Muscle Engine Challenge Update

Earlier this month at the PRI Show in Orlando, Mopar Muscle Magazine announced that AMSOIL has officially joined Mopar Muscle Magazine for 2010 through 2012 as title spnsors of the AMSOIL/Mopar Muscle Engine Challenge. 2010 will be the fourth year as such, and some changes in scoring will keep things fresh and interesting.

Details on the 2010 competition are as follows: eight builders, selected from engine shops across the country, will bring their talents to the table in an effort to build the best small block engine in terms of performance and horsepower. In 2010 there will be no cubic inch limit, each participant using RHS Heads’ new cast iron cylinder head, and of course AMSOIL will be the lubricant. One difference from last year’s challenge is that cost of parts will not be included in the final scoring. Instead this year’s scoring will be done by factoring the horsepower per cubic inches of each engine, making for some interesting results. More details will be posted here as they become available, as well as in Mopar Muscle Magazine, so stay tuned.

In addition, Mopar Muscle Magazine officially announced the winners of the 2009 competition. Schurbon Engine and Machine teamed up with Mo-Par City to build an engine that proved both economical and powerful with near 600 horsepower to take home the win. AMSOIL extends sincere congratulations to Scott Schurbon and team for taking the title.

Following that release it was also announced that AMSOIL has officially joined Mopar Muscle Magazine for the 2010 AMSOIL/Mopar Muscle Engine Challenge as title sponsor. 2010 will be the fourth year as such, and some changes in scoring will keep things fresh and interesting. Details on the challenge are as follows:

Friday, December 11, 2009

2010 AMSOIL Engine Masters Challenge Announced

Since its inception in 1972 AMSOIL has been known as the leader in synthetic lubricant technology. As such, we are always on the lookout for opportunities to prove to the masses that we deserve such a title. That’s one reason AMSOIL has officially joined Popular Hot Rodding Magazine’s annual ‘Engine Masters Challenge’ for the 2010 competition as title sponsor. (The other is getting alongside some of the most talented engine builders in North America to see what they are capable of.) This year’s theme is ‘Taking It to the Streets’ and AMSOIL is poised to do just that. The 2010 AMSOIL Engine Masters Challenge (EMC) Presented by Popular Hot Rodding is gearing up to announce some exciting new changes in this year’s event, and the final groundwork is being laid out at this week’s PRI show in Orlando.

Similar to the Mopar Muscle Engine Challenge that AMSOIL also sponsors, the EMC pits over 30 competitors against one another to see who can build the most powerful engine. In a series of tests designed to measure torque, power, and performance only one will come out on top as the leader in engine building innovation. AMSOIL will be installed in each and every engine to ensure that any mechanical breakdowns will not be due to the lubricants that keep the engine humming. While past events have had stiff competition with as many as 28 of 29 engines completing without failure, this challenge is no easy feat and anything can happen. The stakes are a little higher this year with AMSOIL offering the winning team $3,000 cash along with $2,000 in AMSOIL products. More details will be forthcoming here in the AMSOIL Events Blog, as well as the February issue of Popular Hot Rodding Magazine on news stands December 22nd.

PRI Abuzz with AMSOIL News

As it turns out, the PRI Show management has taken great pains to keep cameras off the show floor this year. This is not an uncommon practice at major trade shows. Their aim, in part, is to help deter companies from stealing ideas from their competition. Nevertheless our intrepid man on the scene did capture a few AMSOIL logos along with the latest scuttlebutt. Word from several sources is that AMSOIL is creating quite a bit o' buzz in Orlando this week.

Terry Rinker and his powerboat racing crew were again located in one of the AMSOIL booths in a great location. The canary yellow boat really draws people like flies to molasses, though it could be Terry's charm. AMSOIL is proud to be associated with this veteran champion.

There seemed to be plenty of Off Road Racing chatter as well here this week as The Off Road Championship (TORC) Series enters its second year. Take a close look at this vehicle here because these 800-horse off road trucks don't stay shiny like this very long in the bump and grind world of off-road short track racing.

In other news, AMSOIL Racing Manager Jeremy Meyer met with staff from Circle Track magazine to launch the AMSOIL Great American CIRCLE TRACK Tour. Senior tech Editor Bob Bolles will be criss-crossing the United States to interact with racing teams, drivers and fans to promote grass roots racing, discuss current trends in racing technology and build sponsor awareness among the hard-core racing community. You can read the details in the months ahead at the AMSOIL Racing Blog.

And there's more to come!

Wednesday, December 9, 2009

PRI Kicks Off in Orlando

Performance Racing Industry is gearing up to kick off the 2009 PRI show in Orlando, Fl on Thursday. This three day event features the world’s racing industry leaders gathered in one place to garner the attention of the racing industry buyers. More than 1,200 companies are slated to exhibit their wares to over 40,000 buyers. It takes over a million square feet to accommodate such an event. AMSOIL sponsored racers Terry Rinker (speedboats), Scott Douglas (Off-road), and Brady Smith (dirt track) will be on hand to spark more AMSOIL awareness. Numerous other vehicles, including Dave Hary's S-Max Nissan 240, are lubed with premium AMSOIL products.

While the PRI show is only for distributors, buyers and manufacturers in the racing market, its impact on the entire industry is huge. Here is where buyers from companies, teams, and distributors come to find out what’s new and where the curve is leading in the racing market.

Watch this space in the coming days for updates from Orlando and some news from AMSOIL.

Tuesday, December 8, 2009

Race Safro’s Star Keeps Rising

Back in November we mentioned Race Safro of RT Rods, the 16 year old who was headed to SEMA to unveil a custom-built Factory Five ’33 Hot Rod. After many hours of dedicated work and enthusiasm for the job, he successfully completed the build in time and showed how great his talent truly is. When it came time to hand the keys off to the proud new owner, SEMA attendees and the media definitely took notice. From a write-up in the New York Times to numerous mentions throughout SEMA-related press, Race is getting some pretty good exposure in the early phases of his career.

Race is high school student with amazing ability and is the primary force responsible for the impressive end results. As the owner of his own business, RT Rods, he was recently given full permission from the owner of a ’66 Pontiac Lemans to incorporate his talent into the restoration of this classic car. His father Jeff runs a custom upholstery business and occasionally assists Race in his builds, but it is Race himself who creates the vision and takes it from start to finish.

AMSOIL looks forward to supporting him in future endeavors and watching his ascent to the top in the world of custom car building.

Friday, December 4, 2009

This week’s New England International Auto Show in Boston, MA is hailed as the biggest car show in New England. While it started on Wednesday, there is still time to check it out. The event runs through Sunday, December 6 and is a great way to gain valuable knowledge about today’s vehicle trends. If you’re in the market for a new car in the near future, then this show can help you gain the information you need to make that big decision. Featuring 2010 model year vehicles with plenty of new introductions, exotics and customized rides, it’s a showcase of the newest and the coolest. Despite the fact that there are fewer car companies attending this year, there’s still plenty to see and do. Cadillac’s ‘Ride & Drive’ event showcases their 2010 model lineup while offering free drives to those attending the show, and a BMW Isetta (a rare mini-car) will also be on display where attendees can have their photo taken.

This year Brian Fox of Fox Marketing is on hand with his Lexus IS C that was most recently on front and center display at SEMA in the Lexus booth. AMSOIL is installed throughout, thus maintaining the luxury vehicle’s performance ability while standing out in all its BASF Foxy Green paint glory. This ride is sure to turn a few heads at the New England Auto Show, and get them talking about AMSOIL as well. If you happen to be in the area, stop by and see what today’s automakers has coming your way.

$12.00 adults
$6.00 children 6-12
Children under 6 admitted free
Paid admission includes an Official Auto Show Souvenir Program

Public Show Dates:
Friday, December 4 12:00 P.M.-10:00 P.M.
Saturday, December 5 10:00 A.M.-10:00 P.M.
Sunday, December 6 10:00 A.M.-7:00 P.M.

Friday, November 27, 2009

AMSOIL Lubricates Tuner Scene

In the early years of the tuner movement, the spotlight was mainly on style and the scene. Import tuners began making appearances that had been heavily modified from their factory built starting point. Enthusiasts spent thousands in modifications, tweaking their rides to create their vision with no end result entirely like another.

Today, the tuner scene has evolved and while appearance is as imperative as always, nowadays performance is even more vital. Speed, handling and power modifications are changing the standard for performance driven rides. Car manufacturers are paying attention, and with the engine being the heartbeat of every tuner, so is AMSOIL.

A new form of proving grounds is taking over the scene with Time Attack events, which puts these rides to the test with timed trial runs. Firefighter Matt Dennison found his calling in the tuner scene the first time he got behind the wheel of a friend’s heavily modified VW Jetta. After his very first run Matt made the decision to buy his own ride, a 2006 Mitsubishi Evolution IX in apex silver, and began making the necessary modifications for ultimate performance. He moved to California and soon climbed the ranks among the best in his class. Southern California is the ultimate destination for any tuner enthusiast, and local tracks are in abundance. It is here that Matt found his niche, and recently took 1st place in his class at the Redline Time Attack West Coast Series. With a well-modified tuner and a need for the best performance from his engine, Matt approached AMSOIL with a request for sponsorship.

The sky is the limit for how far these car builders will go to create the ultimate street car, and more and more are turning to AMSOIL to give them that extra edge. In a world where these rides mean everything, these builders use only the best products and modifications. Steadily growing as the next generation of muscle cars, the tuner revolution doesn’t seem to be going away anytime soon.

Tuesday, November 17, 2009

The Fastest Street Car in America Title Goes To…

Back in September AMSOIL announced its sponsorship of the 2009 Hot Rod Drag Week which was kicking off in Muncie, Indiana. As usual, this year’s challenge proved to be full of excitement with a few mishaps along the way. From failed torque converters to blown transmissions, participant had their plates full with trying to keep their cars up to par during the challenge. For those who couldn’t, there was almost always a fellow competitor willing to lend a hand and get them back on the road.

Bragging rights for the Fastest Street Car in America went to Larry Larson in his ’67 Chevy II in the Unlimited class. Despite a lifter breakdown in the middle of a cornfield, Larson and engine builder Mike Moran ran the best time with an average E.T. of 7.25 and a speed of 204 MPH. For the second year in a row, Larry’s Chevy II beat out some of the best in the country.

Below is an overview of the major class winners.

Quickest Four-Cylinder: Jon Huber in his ’79 Ford Mustang is referred to as ‘The little Ford that could…and does.” Jon dealt with a failed torque converter early in the competition, but a group of racers helped him roadside to get him back on his way. His final timeslip turned out an average of 9.37 at 147 MPH for the class win.

Big-Block Naturally Aspirated: Steve and Gary Satterlee’s ’90 Ford Mustang had a 632ci Chevy engine installed, giving it the power it needed to take the title in this class. They built the car in 90 days with only the motor to start with, giving them their final average at 10.15.

Diesel Class: In a ’94 Ford Mustang with Duramax diesel installed, Mike Wood beat out some heavy trucks also competing in this class. With an average E.T. of 10.08 and 147 MPH, this ride also got 38 MPG. Now that is impressive.

Quickest Mopar: Michael Crow is known for exceptional sportsmanship, taking last years’ Spirit of Drag Week award. This year in his’73 Plymouth Cuda, his average E.T. of 10.38 at 131 MPH earned him the title of Quickest Mopar.

Big Block Power-Adder: A favorite among the crew, Mike Thompson and his ’68 Chevy Caprice took an average of 9.64 at 141 MPH in a car that had never made a pass before Drag Week.

Modified Naturally Aspirated: Jay Brown and his ’64 Ford Galaxie fought a good battle with the very close second place winner this year. Jay competed in 2008, and his car has been in feature stories. His average E.T. was 9.52, with second place right behind him at 9.58. A close call, but this modified ride ultimately had what it took.

Modified Power-Adder: Rick “Doc” Fox really is a Doctor, and drives his ’67 Corvette every day in his commute to the office. No stranger to Drag Week, this year Rick took the class win with an average E.T. of 9.02 and 149 MPH.

Pro-Street Naturally Aspirated: With another close call in his class running within a tenth of the second place driver, Curt Johnson and his ’94 Chevy S-10 truck took first place with an average E.T. of 9.13.

Pro-Street Power-Adder: Michael Roy and his ’71 Chevy Monte Carlo is no stranger to Drag Week, this year convincing his friends to join in with their cars. With an average of 8.65, this was Mike’s first class win at Drag Week and his friends were there to witness it.

Daily Driver & Spirit of Drag Week: Geoff Dugopolski in his ’78 Chevy Malibu not only won the Daily Driver bracket race, but the respect of his peers with the Spirit of Drag Week award. This award is given to the person that best exemplifies what it means to help others competing in the event. He helped more than a few of his competitors get back on track, while still ending with an average E.T. of 12.32.

Overall every participant showed a fierce drive and willingness to not only win, but help out their fellow drivers. As the official lubricant of this event, AMSOIL is proud to have played a part in each of their successes. The January issue of Hot Rod has an impressive spread covering this event, so be sure to pick one up and see for yourself why Drag Week is growing and shows no signs of stopping.

Below: David Paschall received recognition by tying for the Mickey Thompson Quickest Reaction Time as well as the Quickest Buick and Quickest E.T., Daily Driver

Thursday, November 12, 2009

Pitbull Shows His Stuff At SEMA 2009

Sean Baisden's 2008 Chevy 2500HD Duramax was a featured vehicle for ANSA Exhaust at last week’s SEMA Show. Blaisden, who goes by the nickname Pitbull, described his build this way.

We started with a 2008 Chevy 2500HD Duramax Diesel, crew cab long bed 4X4, sandstone in color. The project got some height by lifting the truck 11 inches using a CST lift kit with Fox Shocks w/ res. and a Performance Accessory 3-inch Body Lift. The suspension kit along with the Gear Alloy 715c 22-inch wheels, custom Pitbull Motor Toyz traction bars and skid plate, and Hellwig front and rear sway bars were powder coated candy red. The rims were fitted with a set of 40X15.5X22 Toyo Open Country MTs.

This was only the beginning.

We then took the truck over to the Upholstery Zone in Simi Vally Ca.where Ramon, the owner, took charge of transforming the interior by removing the seats and covering the centers in wine colored suede. Then the door panels, pillars, headliner and dash were removed and covered in black leather, wine and charcoal gray suede. The interior was finished off with a brushed stainless US Speedo, Pioneer D3 head unit and Rockford Fosgate sound systems with 5 amps and 16 speakers that have all been custom mounted in the door panels, behind and under the rear seats.

Once the inside was done we had to put some splash on the outside. So we sent the truck off to Jerks Design in Thousand Oaks, CA where we removed 40 pieces out of the interior, sanded them smooth and painted them the color for the truck and reinstalled them. Next it was the outside. We painted the new Ansani Design front bumper and installed the three 8-inch KC lights and wired them into the high beams. Next we sanded the mirrors smooth and painted them gloss black. Then we had some custom gun metal gray tribal flames that were highlighted with candy red and silver pinstriping to tie it all together. Finished those off with silver pearl ghost flames over top. To complete the outside we installed a set of Amp Research power steps, GM chrome handles and Precision Billet black grill. After all that, the truck was off to Line-X were the bed, bed rails and toolbox was sprayed.

Now it was time for some performance so back to the shop where the truck was outfitted with a pair of Optima Batteries, AMSOIL Synthetic Diesel Oil, AMSOIL Synthetic Fuel Efficient Automatic Transmission Fluid and Severe Gear Gear Lube and a new set of billet reusable Pure Power Inc. oil, trans, and fuel filters. Next the Injen Technology intake system (with AMSOIL Ea filter), PPE Hot +4 programmer, FASS fuel filter/air separator system and 4inch ANSA Silverline turbo back exhaust system with their new twin 8-inch black chrome stacks were installed through the bed of the truck.

To finish the truck off we installed a pair of 16-inch Spal fans on a custom Pitbull Motor Toyz fan shroud assembly and a Custom polished aluminum 35 gallon Propane Tank located under the bed to feed the digital propane system, thereby giving the truck another 75hp and 150tq. This truck was cruising, doing 90mph and getting 28mpg.

Baisden admits the project was a lot of work, “but it all paid off. It is a head turner and always gets attention no matter where we are.”

Baisden was eager to thank all his sponsors, including AMSOIL. "We could not have done it without them!"

Friday, November 6, 2009

SEMA: Parting Shots

Here are a few more parting shots from SEMA 2009, pictures unveiling a little more of the story.

Brad Lovell, champion rock crawler.

Thursday, November 5, 2009

SEMA: Day 3 Begins

A major event like SEMA attracts media from all over the world. Historically the show has been a rich resource of story ideas for journalists and editors. In more recent years, with the advent of the Internet, we see increasing numbers of camera crews shooting footage for streaming video and other forms of distribution. Radio programs set up shop here as well. In short, it's a car lover's extravaganza and a media feast. Throw a few celebrities into the mix (Jay Leno created some buzz with his Twin-Turbo Camaro) and you have the kind of chemistry that makes this a one of a kind event.

Speaking of Camaros, this year's show has featured more Camaros than ever, a car that brings panache and style back to the once fabled muscle machine. Some of the design schemes for the Camaro today were voted on via Facebook, something that you didn't see forty years ago.

Not to be outdone, Ford unveiled a Cobra Jet Mustang which was.... hot. And you can see no diminishing of passion for cars in the Ford booth.

The old street rod and hot rod lovers will find what they are looking for here, too, but the import performance cars are increasingly dominant and highly visible throughout the show. Many of these cars are being photographed for future magazine and blog exposure, so stay tuned to your favorite sources of enthusiast information.

Tuesday, November 3, 2009

It's Showtime: SEMA 2009

All of yesterday's forklifts, empty crates and debris has magically disappeared. The red carpets have been rolled out. And SEMA 2009 is underway.

A few things have changed and some remain the same. One change is the location of the New Product Showcase, which used to be in the area between the North and Central Halls. It is now on the second floor of the South Hall. Registration has also moved to this location, and the lines were long for those who had not taken care of these details in advance.

The show itself fills an enormous space, as you can see here from these shots in but one of the four show halls.

It's too early to say what the big story of the show will be. Here at AMSOIL the story remains constant, new products of outstanding quality for specific applications. We're thrilled to be part of the spectacle that is SEMA.

Monday, November 2, 2009

Excitement Builds On Eve of SEMA 2009

When the opening bell rings for SEMA 2009 Tuesday morning, the chaos of the last days before a major show like SEMA will be utterly forgotten. All the scurrying to get vehicles in place, to make sure all is polished and preened, to get carpets laid, displays identified, will be forgotten as quickly as a tissue of dream. Instead, the vast orderliness of a massive spectacle will be all laid out in jewel bedecked wonderment.

The weather is nothing short of perfection with a brilliant sun illuminating the gleaming spectacle of cars and colors and chrome laid out on the apron in front of the Las Vegas Convention Center.

The New Product Showcase remained concealed while judges selected winners in the numerous categories. A new Powersports section has been ushered in for the first time. And a whole host of new companies have come for the first time to share wares as diverse as composites and motorcycles, web services and global tracking.

The show's dimensions remain immense while advances in technology in every imaginable facet of the industry has made an imprint.

The media, as usual, is out in force, but nowadays automotive journalists are posting their observations online as they happen. In short, the Internet is very much a presence here, a desert space once remote as nowhere.

The images here hardly tell the story, but give a glimpse that something's happening here. Stay tuned.

Friday, October 30, 2009

2009 AMSOIL/Mopar Muscle Engine Challenge Declares a Winner

Last month 8 talented teams of engine builders from across the country descended upon Comp Cams test facility in Memphis to determine which engine was best designed for performance and cost. Last week Mopar Muscle magazine posted the final standings of the AMSOIL/Mopar Muscle Engine Challenge on their website.

As title sponsor for this event AMSOIL was in every engine lending a hand in improving power and performance. Over the course of three days the engines were put through rigorous testing and given an overall rating based on peak horsepower and torque. In the final analysis, the retail cost of parts were tallied and factored into the final score which ultimately determined the winning engine.

This year Schurbon Engine and Machine teamed up with Mopar City to build an impressively powerful, economical stroker big block and earned the first place spot. Nearly 600 horsepower was created by using stock crank and rods, flat-tappet camshaft and cast pistons to create the winning formula. Second place went to Chenowith Speed and Machine with their highest combined horsepower and torque score, with LaRoy engines coming in at a very close third.

Final results:
1. Schurbon Engine and Machine/Mopar City
2. Chenowith Speed and Machine
3. LaRoy Engines
4. ProMax Performance
5. Mid America Racing Engines
6. J D Engine and Machine
7. RM Competition

Congratulations to all participants this year, AMSOIL is already looking forward to seeing next year’s innovations in engine building.

Monday, October 26, 2009

Twin Turbo IS-F @ Miami International Auto Show

Lexus has on display a bright orange twin turbo IS-F at the Miami International Auto Show till next Sunday, the handiwork of Brian Fox, Fox Marketing.

Definitely, the car is a hit for Lexus, attracting plenty of attention to the brand, and the model line.

It's an impeccable build, and even that which you can’t see is superb, including AMSOIL Signature Series Synthetic Motor Oil and drivetrain fluids.

Fox explained why he likes this car. "I love the power; it's a fast car. You're talking 625 horsepower. And I also like that I don't have to change my oil all the time."

Amongst the other Lexus vehicles on display it stands out as cream of the crop, front and center.

Tuesday, October 20, 2009

Four Wheeler Edition of Top Truck Challenge Hits Newsstands

Back in June AMSOIL sponsored the 2009 Top Truck Challenge in Hollister, CA. To recap, the readers of Four Wheeler Magazine select ten rigs to compete against another in a series of extreme challenges over the course of three days. This year's bragging rights went to Team Green driver David Green and co-driver Nick Souchuk out of Red Deer, Alberta. They just managed to beat out Team Jerome in the final event, coined the Tank Trap, in which they had no other option but to perform well to keep their lead. To give you an idea of the magnitude of this challenge, below the competitors give some choice quotes on what was a grueling, near-impossible, excitement-filled ordeal not soon to be forgotten.

The Tow Test:
‘We crossed the line didn’t we? I mean the starting line.” ~Fred Williams

The Frame Twister:
“ Never seen anything like it other than on the tape… to see it and to live it are two different things.” ~Scott Sidwell

The Mud Pit:
“You’d need 1,100 horsepower and paddles to make it through this.” ~Kevin Stearns

The Obstacle Course:
“That had to be one of the toughest things I’ve ever done in this thing.” ~Scott Sidwell
“ I wanna go home.” ~Fred Williams

The Hillclimb:
“That was a nasty, nasty hill.” ~David Green

The Mini Rubicon:
“When we walked through it I was thinking, holy cow, whoever built this was in a bad mood.” ~Tracy Graf

The Tank Trap:
“The obstacles come at you so fast, boom, boom, boom, as soon as you’re done with one there’s another one there right in your way.” ~Doug Kahlstrom

For a full recap complete with pics, more quotes, and all the nitty-gritty details pick up a copy of December’s Four Wheeler Magazine. Ken Brubaker does an excellent job of portraying the entire three day adventure, and the photos show how it can take down the toughest of trucks in a matter of seconds. Here you can see for yourself why AMSOIL offers the only lubricants suitable for such a twisted event.


Monday, October 19, 2009

Second Round of AMSOIL Products Headed to SEMA’s New Product Showcase

With the world’s largest performance auto show just two weeks away, here’s another preview of AMSOIL products appearing in the 2009 SEMA Show New Product Showcase. It just keeps getting better and better.

AMSOIL Diesel Recovery Emergency Fuel Treatment
Introduced in January, AMSOIL Diesel Recovery is a product every Northern tier diesel owner should have on hand throughout the winter. This fuel additive is cheap insurance and provides peace of mind in the event of gelled diesel fuel and/or frozen fuel filters while getting diesel owners back on the road quickly. Diesel Recovery quickly dissolves the wax crystals that form when diesel fuel passes its cloud point. It liquefies gelled fuel and thaws frozen fuel filters, making it a must for the glove box of any diesel owner living in cold climates. Now available in larger container sizes!

AMSOIL Synthetic Polymeric Heavy Duty Off-Road Grease
Announced in October and designed to accommodate the tough demands of off-road applications, AMSOIL Synthetic Polymeric Off-Road Grease provides performance benefits specific to this market. Combining an over-based calcium-sulfonate complex thickener and polymeric technology, it provides maximum wear protection to meet Caterpillar's requirements for pin and bushing applications. The tough new grease resists pound-out and extends service intervals with superior protection resulting in reduced lubricant, labor and equipment replacement costs.

AMSOIL Injen Intake for 2007 ½ to 2009 Chevy Silverado 2500/3500 Duramax Diesel V8, 6.6L
Last year's AMSOIL/Injen submission to the SEMA New Product Showcase earned us a Global Media Award, and this year we're bringing back a new model for Best New Off-Road/4-Wheel Drive Product. 2007 ½-2009 Chevy Silverado owners with a 2500 or 3500 Duramax Diesel V8 6.6L now have the option of installing a more direct route for air intake systems. With the ability to improve gas mileage and increase performance, AMSOIL/Injen Intake systems have revolutionary Variable Induction Technology. The VI Technology process is a multi-power air induction system that fills the plenum with cool air, giving added power on demand. AMSOIL Ea filter technology offers long filter life while providing superior protection and maximum efficiency.

Watch this space in the coming weeks for updates both live from SEMA and afterwards.