SEMA Show Is Underway... Check Out the New Products

First day at SEMA always begins with the New Products Breakfast.

For some people it may be the quantity of celebrities that makes this show so special. But those celebrities are here for a reason. They love their cars. Yes, this is a gathering that is all about cars, the real stars of the SEMA Show, and famous folk love their cars just as much as the next man or woman driving on down the road. And this year there are more cars than ever. If you have time, and with so much to see you may not, there is a whole new section with cars galore behind the Rennaissance Hotel to the south of the convention center. Take a saunter over there sometime if you're in town this week.

The New Product Showcase emblem.

As cars become more advanced and the industry grows new products are needed to help make these cars operate the way the were designed to. That's why the SEMA board introduced a new Products Showcase many years ago, so everyone could see what's new and what is especially important. This year there are more than 2000 new products on display in the showcase area at the end of the South Hall. AMSOIL has twelve new products in the showcase which you can read about here.

One of the big stories this year has to do with the size of the show, which continues to grow. The Las Vegas Convention Center could not contain all the businesses that came to display their wares and a section of the LVH Hotel/Casino, which usually housed the Transmission Show in years past, was devoted to SEMA registration, new members and some other companies that could not be accommodated in the main halls. It is nearly incomprehensible to imagine that just 15 years ago the entire SEMA Show was housed in what is now the Central and North Halls. The enormous South Hall did not even exist.

It's apparent that the industry is expanding and healthy, and it's evident to all that AMSOIL has grown right along with it.

Here's some eye candy for those of you who couldn't be here this week. Enjoy!

AMSOIL Announces 3 New Products

AMSOIL has launched three new products that live up to the AMSOIL quality standard. From preparing your engine or transmission to install AMSOIL synthetic lubricants to maintaining the performance you demand, the following new AMSOIL products have you covered.

For those switching over to AMSOIL synthetic motor oils or transmission fluids for the first time who are desiring to maintain maximum engine and transmission cleanliness, AMSOIL Engine and Transmission Flush is the product of choice. Before switching out fluids, one treatment helps restore fuel economy, increases operating efficiency and reduces emissions in automatic transmissions and gasoline or diesel engines. Safe enough to use in every oil change and easily disposable with waste oil, AMSOIL Engine and Transmission Flush is the first step any new AMSOIL user should consider.

Also new to the product lineup is AMSOIL Synthetic Polymeric Truck, Chassis and Equipment Grease. Formulated to deliver excellent wear protection and extreme-pressure performance, those operating in severe service environments can rely on AMSOIL to provide a sturdy grease that can take the heat. Available in NLGI 1 and NLGI 2, AMSOIL Synthetic Polymeric Truck, Chassis and Equipment Grease saves time and money by keeping operators on the road longer with less time in service.

And finally, with summer just around the corner are bringing out out the toys and tools that have spent the winter in storage. AMSOIL Quickshot SE is a premium fuel additive that thoroughly cleans and restores peak performance in small engines and powersports equipment. Degraded fuel has always been a issue for engine components while in storage, and the ethanol in tomorrow’s fuels will make the situation more problematic than ever.

AMSOIL Quickshot SE counters these harmful effects by carrying away deposits and buildups in fuel systems to bring performance back to par. Safe for use in all two and four stroke gasoline-powered engines, AMSOIL Quickshot SE is just what these engines need as they're resurrected for springtime use.

Las Vegas Dealer Meeting a Success

At the end of a long day with a multitude of miles under your feet walking a major show like SEMA, you would think the evening would be a nice time to kick back and relax. Technical director Dan Peterson and director of aftermarket products Karl Dedolph consider it only the start of a typical day here in Las Vegas. Evenings offer additional opportunities to share the AMSOIL story and tell what's new.

Actually, Karl and Dan conducted two meetings yesterday. In the afternoon, they presented a technical seminar on gasoline additives at the Las Vegas Convention Center which was attended by show goers, editors and AMSOIL Dealers. In the evening, they held a meeting for AMSOIL Dealers at the Distribution Center here.

The agenda was packed with DJ introductions, announcements, an overview of AMSOIL performance products, sales testimonials, Q&A, and previews of coming attractions. Attendees began arriving at 5:00 p.m. Pizzas were ordered, followed by good conversations until 7:00 when the meeting started, continuing till 9:15, with good conversations and informative exchanges taking place later still.

Feedback from the attendees was that it was fun and informative, with lots of Dealer participation. The Jim Cleary and staff did a great job with preparing the facilities and in hospitality. As they say, you should have been there.

Photos: Tech director Dan Peterson; photos by Karl Dedolph.