LC Fabrications Fuses Quality with Originality

Jeremy Cupp, President of LC Fabrications, has been on the AMSOIL radar for quite some time now. In February 2009 his custom-built Panster won the Editors’ Pick for best in show at the Easyriders Invitational and his TT Deluxe was honored with the VQ award at the same event. The VQ is equivalent to an Emmy in the world of motorcycling, and Cupp is well-deserving of such an award. With acute attention to every detail on his custom builds, Cupp can start with practically nothing but the parts lying around in his garage and turn it into an original bike unlike anything else in the world. AMSOIL has featured some of his works in national advertising, and each build never fails to turn heads.

Cupp’s innovative mind has led to the creation of several custom bikes, each with their own stamp of originality. From the leatherwork to the frame, fender and bolts in between, Cupp tweaks each part until it fits his vision. He uses AMSOIL exclusively in each build to ensure the engine can take the many miles ahead of it when it hits the road. In addition to the Panster and TT Deluxe (left) that have already made the rounds on the bike scene, Cupp has poured his talent into a custom Bonneville-style bike named ‘Bonnie’, the Birmingham Bee-Liner, and the one that started it all, the Outcast. His website showcases each and tells the stories of how they came to life.

Never one to worry about the fame and fortune that comes afterwards, his pride comes from the end result of a job well done. Whether a simple build or one more complex, Cupp states in his own words, “It’s not about being better than the next guy or spending a fortune on paint, it’s about the need to create, the love for anything mechanical, and having a true passion for what you do.” It’s these beliefs in his own passion and talent that will catapult him to even higher success, and AMSOIL looks forward to being there with him each step of the way.

The TT Deluxe featured here will be on display at the Triumph annual dealer's convention in Orlando Mid-February.

2010 AMSOIL Engine Masters Challenge Update

A few weeks back AMSOIL announced the title sponsorship of the 2010 Engine Masters Challenge in conjunction with Popular Hot Rodding Magazine. This event puts over 30 talented engine builders in one place to see who can build the most cost effective, efficient engine. After a series of dyno tests that measure torque, horsepower and performance the top engine builder is ultimately crowned 2010 AMSOIL Engine Master. With many contingency sponsors and $5,000 in cash and prizes going to the winner, the stakes are high. Like a Super Bowl ring, though, the real prize is the recognition it brings.

If you or someone you know has a talent for engine building, it's not too late to apply to be a participant in this challenge. Applications are due no later than February 15th, so now is your chance to be part of this exciting event and show your stuff. Full rules, details and application can be found here on the Popular Hot Rodding website.

2010 AMSOIL Street Rodder Road Tour First Glance

AMSOIL has once again signed on as title sponsor for the 2010 Street Rodder Road Tour presented by Street Rodder Magazine. It's an event that takes street rod enthusiasts around the country to various destinations in a series of tour legs. Each year a custom-built street rod leads the way. This year a ’27 Roadster Pickup built by Zane Cullen and crew at Cotati Speed Shop will have the honors, with Jerry Dixie leading the pack of impressive street rods in the Roadster. Each year the AMSOIL Street Rodder Road Tour inevitably captures the attention of every city it travels through, and has seen tremendous growth and success in the years since it began.

Over the Christmas holidays AMSOIL received an invitation to visit the Santa Rosa facility where the '27 Roadster is being assembled. Though everything is under wraps till you see it first in Street Rodder magazine, Cullen and crew do awesome work, as these other photos here attest.

Along the way exclusive visits to street rod shops, manufacturing facilities and some amazing car collections fill in the miles on the road. And once more, the Road Tourians will visit the AMSOIL Center, this time in mid-August on their way to Bonneville.

If you or someone you know is a fellow street rod enthusiast, it’s definitely worth your while to try to make it on one of these tours. It’s the trip of a lifetime that won’t soon be forgotten…or as most who participate say, "a trip that won’t ever be forgotten."

The 2010 AMSOIL Street Rodder Road Tour schedule is as follows:

The Cruise to Ocean City Tour: May 15-23
Charlotte, NC to Cruisin’ Ocean City, MD

The Speed King Tour: May 28-June 6
MSRA Mid-America Nationals in Springfield, MO to NSRA East Coast Nationals in York, PA

The Vintage Air Tour: June 19-27
Vintage Air in San Antonio, TX to NSRA Rocky Mountain Nationals in Pueblo, CO

The Factory Five Racing Tour: July 11-18
Factory Five Racing in Wareham, MA to Syracuse Nationals in Syracuse, NY

The Intercity Lines Tour: July 30-August 8
Street Rodder Magazine in Orange County, CA to NSRA Street Rod Nationals in Louisville, KY

The Dynamat Tour: August 8-16
NSRA Street Rod Nationals in Louisville, KY to Bonneville Speed Week in Wendover, UT

The Canadian Classic Cars Tour: September 10-19
NSRA Nationals North in Kalamazoo, MI to NSRA Northeast Nationals in Burlington, VT

The Sherm’s Plating Tour: October 9-17
Sherm’s Plating in Sacramento, CA to the NHRA California Hot Rod Reunion in Bakersfield, CA

Report From MPMC

The 2010 MPMC Media Trade Conference has moved to a brand new location, the recently renovated Radisson Suites Hotel in Covina, CA. Now in its ninth year, the Motorsports Parts Manufacturers Council (MPMC) has created a premiere event which enables its member companies to orchestrate three days of face-to-face meetings with members of the media, both print and electronic. MPMC is a subset of the Specialty Equipment Manufacturers Association (SEMA) whose annual car show in Vegas each November becomes a Mecca for performance and car enthusiasts worldwide.

The SEMA Show, because of its enormous size, is not the ideal forum for editors and journalists to get suitable face time with companies. For this reason MPMC was created to set aside a quieter space in time for making more intimate, undistracted presentations. Over a period of three days companies can have as many as forty meetings, not to mention the after hours opportunities for conducting additional business with one another.

One of the aims of the MPMC has been to raise public awareness for motorsports. Followers of AMSOIL INC. are well aware of the long time friendships we have forged within the various racing communities at all levels from the grass roots on up. (Recommended reading: the AMSOIL Racing Blog.)

As in years past AMSOIL representatives Ed Newman, director of advertising, and Karl Dedolph, director of aftermarket products, have enjoyed the privilege of being able to share the AMSOIL Story, new products and information resources for future technical articles that the media use to educate their readers and viewers. With its long history in synthetic lubrication, and as developer of the world's first synthetic motor oil to meet American Petroleum Institute certification standards, the company has decades of experience and welcomes opportunites like this to educate both consumers and the industry.

Wednesday evening the MPMC hosted a Performance Aftermarket Seminar at the NHRA Motorsports Museum at the Pomona Fairplex. The stroll back in time to the early years of rodding and motorsports history brought back many memories for all of us. The event included a panel discussion with industry leaders addressing contemporary issues. The nostalgic environment and optimistic observations by the panel left many feeling renewed confidence as we enter the new year.

Top right: Panel discussion at NHRA Museum. Left: The helmet of Bobby Unser is but one of many great racing legends recognized at the museum. Bottom: Ed Newman outlines new products and highlights information from amsoil.com for editors of Street Rodder magazine.

AMSOIL Now Exclusive Official Oil of Laconia

Good things come in threes, and this month AMSOIL became the Exclusive Official Oil of the Laconia Bike Week after inking similar arrangements with the Sturgis Motorcycle Rally and Daytona Bike Week.

Laconia is not only North America's third largest motorcycle rally, behind Sturgis and Daytona, it is also the oldest, a respected rally point for bikers every summer now celebrating its 86th year. The 2010 Laconia Bike Week in New Hampshire will be held this year from June 12-20.

The origins of the Laconia Bike Week go back to a 1916 gathering of 300-400 motorcyclists who spent several days at Weirs Beach in Laconia enjoying the sights of Lake Winnipesauke and the White Mountains unofficialliy starting the first year of Laconia Motorcycle Week. Motorcyclists had been gathering at the Weirs for a number of years and in 1917 the first sanctioned Gypsy Tour was held in Laconia at Weirs Beach. Hill Climbs were held on Tower Hill Street while other races took place anywhere they could.

Laconia has today established its popularity and place in the world of motorcycles. 1997 saw 225,000 motorcyclists attend Motorcycle Week. The 75th Anniversary of this oldest Motorcycle Rally in North America saw upwards of 330,000 people during the ten-day event. In 2004 rally attendance exceeded 400,000, generating an estimated 250 million dollars in revenue for the State of New Hampshire.

For AMSOIL these three leading bike rallies bring exposure to nearly 1.5 million motorcyclists a year, a significant share of the 7+ million registered motorcyclists in the American biker scene, according to U.S. Department of Transportation figures.
Check out our Motorcycle Oil Report to see why more and more bikers are choosing AMSOIL.