It's Bike Week in Daytona

This week a number of us are in Daytona for Bike Week. AMSOIL has been presenting sponsor of the rally since 2011 when it celebrated its 70th year. This year's event runs through to this coming weekend, and if you're there or planning to be there, you will connect with us at any of these corporate locations throughout the 10-day event:
- Beach Street Welcome Center (AMSOIL information only)
- Riverfront Park on Beach Street (AMSOIL product only; Passport stamp location)
- Destination Daytona (AMSOIL product only)
- Daytona International Speedway (AMSOIL product and oil change location)

Spring Daytona Bike Week is the larger of two major rallies at Daytona, coinciding as it does with spring break for many schools. Like Disneyworld in Orlando, it is a mecca requiring at least one visit in a lifetime, though it's an annual ritual for many. Biketoberfest, the smaller of the two Daytona motorcycle events, is scheduled for Oct. 16-19 this year.

It's a rally that sees a full gamut of different bikes -- Harleys, Yamahas, Hondas, Buells, Victorys. Whatever you ride, AMSOIL has the lubricants needed to help it operate at peak performance.

Oh, yes... and while we're on the topic of motorcycles, let's not forget that AMSOIL is giving away a new EBR 1190RX this year. Be sure to enter our Building Legends Sweepstakes!

Sturgis Celebrates 70

The 70th Annual Sturgis Motorcycle Rally has been underway this week, and in usual form it has grown to be bigger and better than years past. As the Official Oil of the rally, AMSOIL is on hand to share its story with the estimated 500,000 to 700,000 attendees rolling into this normally quiet town for a week of excitement, Sturgis-style. From rock stars to Pee-Wee Herman and everything in between, Sturgis 2010 has managed to outdo itself while celebrating 70 years in action.

The weather has reached over 100° on some days, but that isn’t stopping bikers from getting out and riding while enjoying an abundance of entertainment options. Headlining bands this year included Bob Dylan, Ozzy Osbourne, Kid Rock and many more. There is never a dull moment to be had in Sturgis and whatever your taste, there is always something to do.

AMSOIL staff have been staying busy by keeping up with the demands of bikers in need of lubricants that will keep them on the road in these sweltering temps. The AMSOIL movement is rapidly spreading among not just those with a motorcycle, but all spectators in attendance. While AMSOIL motorcycle products usually tend to generate the most buzz, this year spectators are interested in protecting more than just their bikes. Interest in all products AMSOIL offers is steadily growing and shows no signs of stopping.

Check back next week for a full recap of what went down at the 2010 Sturgis Rally, and start making plans now to attend Sturgis 2011 so you can experience it yourself.

Report From Sturgis

The 2008 Sturgis Motorcycle Rally has now come and gone, but what an event it was. Being “Official Oil of the Sturgis Motorcycle Rally” gave AMSOIL a lot of additional visibility this year. Enthusiasm for AMSOIL products continues to bust through the roof. The traffic in the corporate booth was great as many new leads and customers will be linked to the AMSOIL Dealer network.

The weather was hot in the beginning of the rally but pleasant overall with temperatures in the high 80s and low humidity for most of the rally. Many rally attendees stopped by the AMSOIL booth to sign up for a chance to win a free case of oil and filters for their bikes. This generated a great deal of interest and a reason for people to stop by. We also displayed an HDT Diesel motorcycle, drag bike and hill climb bike in the AMSOIL booth. All of these bikes stopped people in their tracks and provided more reasons to visit.

For the second year, AMSOIL sponsored the “Rumble in the Hills” hill climb and once again it was a huge success. Hundreds of spectators watched as riders climbed straight up the hill. AMSOIL also provided a free case of oil to the winner of the AMSOIL “King of the Hill” shootout. This shootout involved the top five riders from the two day event. They each raced the hill an additional two times to be crowned the AMSOIL “King of the Hill.” One never knows where you’ll see an AMSOIL banner in the media or on YouTube, especially with MTV and the Discovery Channel on hand taping these races.

Many times, AMSOIL staff walking in downtown Sturgis with their AMSOIL shirts proudly displayed were stopped by people saying things like, “AMSOIL, great stuff! “AMSOIL, I run it in all my toys!” “AMSOIL is the only oil I use.” Moments like these are especially gratifying.

AMSOIL looks forward to the 2009 Sturgis Motorcycle Rally and to promoting AMSOIL even more. It’s just one more reason AMSOIL motorcycle oil sales continue to soar. Now, it’s on to Daytona as the “Official Oil of Daytona Bike Week.” See you there!