Twin Turbo IS-F @ Miami International Auto Show

Lexus has on display a bright orange twin turbo IS-F at the Miami International Auto Show till next Sunday, the handiwork of Brian Fox, Fox Marketing.

Definitely, the car is a hit for Lexus, attracting plenty of attention to the brand, and the model line.

It's an impeccable build, and even that which you can’t see is superb, including AMSOIL Signature Series Synthetic Motor Oil and drivetrain fluids.

Fox explained why he likes this car. "I love the power; it's a fast car. You're talking 625 horsepower. And I also like that I don't have to change my oil all the time."

Amongst the other Lexus vehicles on display it stands out as cream of the crop, front and center.

AMSOIL Lubricates Three High Profile Cars in the Big Apple

The 2009 New York Auto Show is underway at the Jacob Javits Center in New York. This is one of the world's premiere events for showcasing the latest and greatest in the auto scene. Though some of the glam has been muted due to the rocky economic terrain for U.S. automakers, it's still a prestigious ten day event.

This year, John Pangilinan’s aggressive wide body SCION TC struts up front in the SCION booth running a full line of AMSOIL products. SCION introduced the new iQ at the show which is making this booth a huge media draw.

Over in the Lexus booth is the Fox Marketing/Artisan 625hp Twin Turbo Lexus IS F. Hip Hop Artist Jadakiss was on hand to promote his new TV show on MTV which comes out this summer, the IS F as a background. Jada then took a few shots with the car, hopped inside, and fell in love all over again.

A major source of buzz at the New York Auto Show this year has been the National Guard Black Ops 350Z. Here's the backstory on this tuner's dream car.

Sgt. Nicholas Ashby of the California Army National Guard (CAARNG) became part of the 2007 Hot Import Nights Tour with a rolling memorial he built for three fellow Guardsmen who lost their lives in Iraq. The Fallen Heroes car was a very popular attraction at the National Guard display among attendees and won more than 23 trophies throughout the season. In 2008, the National Guard and Sgt. Ashby built a tuner car that used the Citizen Soldier as an inspiration. "I built and designed the new Citizen Soldier Tuner to show the fine line of being a Citizen and a Soldier," said Ashby. For 2009, Sgt. Ashby is back with the Black Ops 350z that combines the spirit of The National Guard with the performance of a race car. At the heart of this striking beast you'll find AMSOIL synthetic motor oils lubricating all the moving parts to provide optimal performance throughout.

The Black Ops 350Z will be attending Hot Import Nights shows around the country throughout the year. If you get a chance, ask the personable Ashby how he combined his Passion for Cars and his Service to Country to create the Official Guard Tuner.

"The Guard can help you to find your passion in life. It's where I found mine." ~Sgt. Nicholas Ashby

SEMA Show Razzles and Dazzles

It's election day, USA, and simultaneously the opening day of the annual SEMA Show in Las Vegas. SEMA has announced that 120,000 attendees pre-registered, and when the doors opened the show floor aisles were quickly congested. Despite the negative flavor of news media reports about the economy, you can see here that business is thriving for many and despite concerns in the auto industry, there's plenty of enthusiasm on display here this week.

No matter who gets elected, people will continue to be passionate about their cars. That's why AMSOIL is present at SEMA 2008, because nothing is more exciting than performance and style.

If you can't be here in person, you can be sure plenty of these cars will be appearing in magazines in the months ahead, so you'll still get a chance to see what we're up to. These are showcase examples of what the performance market is all about.

Today AMSOIL announced the introduction of 148 AMSOIL/Injen gasoline air intakes for 150 new applications as part of the start of today's show.* In addition, nearly two dozen tuner vehicles are on display wearing the AMSOIL emblem including cars featured by Lexus and Nissan. When it comes to performance, AMSOIL delivers and here in the heart of the performance scene it is exciting to see AMSOIL recognized as an integral part of what it means to bring a car to its optimum.

At the end of day one, despite the economic hardships endured by some, there is a vibrant mood on the show floor. People will continue to own vehicles and will continue to desire that their vehicles express their values.

Tomorrow... the show continues.

* Check out the Injen/AMSOIL announcement here