AMSOIL Presence at PRI

One of the biggest events in racing is the Performance Racing Industry (PRI) Show in Orlando. Held each year in the early part of December, the PRI Show is "the place" to see what's new in the racing and performance market. Power, speed, accesories and lots of industry buzz -- this show has it all. The convention hall has more than a million square feet of show floor. The PRI Show bills itself as the largest racing trade show in the world.

Here are just a few of the AMSOIL related events and presentations taking place.

Boyd's Bonneville Car Headed Toward Orlando

The AMSOIL/Coddington Roadster will be on display at the PRI Show next week. Word has it that the car has been loaded into a trailer and is already heading east. On Thursday, Boyd is slated to make a ninety minute presentation on the building of the Bonneville racer and their atempt at a land speed record. The seminar will feature Boyd and Jo Coddington and Harvey St. Mary, their engine builder.

2007 AMSOIL Mopar Muscle Challenge Winner To Be Announced At 1:00 pm on Thursday, December 6, Mopar Muscle magazine will be announcing the 2007 Winner, and presenting the details for the ’08 AMSOIL Mopar Muscle Challenge in the Press Conference area in the rear corner of the main floor.

Paul Sykora's Smokin' Coupe Again On Display

The ’37 Ford Coupe that won a 2007 Hot Wheels Design Award for car with Attitude at last month's SEMA Show in Las Vegas will be ogled throughout the show as it caresses eyeballs in the American Racing Booth. Hailing from Orlando, Sykora undoubtedly enjoys being in his own back yard. It's one beautiful machine and Sykora knows what's needed on the inside to protect this 2300 horse powerhouse.

For sure, this is only the tip of the iceberg as far as excitement goes. There will be a lot to see and a lot to share. And maybe we'll see you there.

Hot Wheels® Design Award goes to AMSOIL-lubed Coupe

Congratulations to Paul Sykora whose ’37 Ford Coupe won a 2007 Hot Wheels Design Award for car with Attitude at last week’s SEMA Show in Las Vegas. We mentioned it in our blog last week that it was one cool Coupe. Sykora, from Orlando, Florida had installed AMSOIL Synthetic 20W-50 Racing Oil and Severe Gear Synthetic 75W-140 Gear Lube in this over-the-top 2300 horsepower machine. The car, representing Weld Racing, was located in the South Hall at the Inside America Racing Booth.

Sykora’s car was one of four to receive awards presented by Hot Wheels®, who was a prominent sponsor of this year’s SEMA in conjunction with its 40th anniversary.

photo used with permission courtesy Fox Marketing

HDT Land Speed Record is Now Official

The word is out and a number of new names have been etched into the record books. This is not the first set of records for Hayes Diversified Technologies, but it is always gratifying to capture a few more slots on the pages of history.

Byron Schmidt of Hesperia, CA, set a new record for the 750 MPS D class of 103.321 miles per hour, breaking the old 101.617. HDT CEO and founder established a new record of 110.432 for the 750 MPS DB class, shattering the old record by more than five miles per hour.

Perhaps even more significantly, these motorcycles were operating with a mixed fuel that was 20% biodiesel. Considering that the day the rolled off their assembly line, before modifications, these were 30 horsepower engines, you might begin to get a little impressed at the engineering behind this achievement. AMSOIL lubricated, of course.

Homeward Bound ~ SEMA Day Four

Yes, the show ends today, but the work is only beginning. How many forklifts it takes to move all the crates and pallets out of the Las Vegas Convention Center is anyone's guess. Then there is all the follow up from the leads generated, business agreements signed, discussions initiated. Magazine editors and writers have seen what happened here this week, and must decide which stories will be tomorrow's news. The new '67 Mustang is likely one story that will get more press. Likewise the 75th anniversary of the Deuce Coupe will still make stories. And undoubtedly there will be more Boyd sightings ahead like this one yesterday afternoon where he and wife Jo signed autographs in South Hall. In December the pair will make their way to the PRI Show in Orlando to greet fans, bring exposure to the AMSOIIL/Coddington roadster and share stories about a few of his favorite projects.

Lights! Camera! Action! SEMA Day Three.

NASCAR drivers signing autographs. TV celebrities making appearances. And the ever active hunt for the big "what's new?" at SEMA. According to one industry publisher, the AMSOIL Injen press conference this afternoon proved to be one of the most exciting events at this year's SEMA. Hosted in the Injen booth, the news of a co-branded diesel intake system was presented by Roger Tibbetts of Injen along with Ed Newman and Karl Dedolph of AMSOIL, two great companies announcing a great partnership.

Editors and publishers can be pretty jaded after two or three decades. The stories that will make an impact tomorrow are not often recognized today. But according to Steve Von Seggern, publisher of Four Wheeler magazine, the story that was unveiled at the Injen booth at 2:10 p.m. this afternoon was pretty exciting, one of the two most exciting things at this year's show.

In a nutshell, here's the story:

AMSOIL and Injen Partner to Introduce the Injen/AMSOIL Power-Flow Diesel Intake System

LAS VEGAS--(BUSINESS WIRE)--
AMSOIL announces the launch of a new Ea air filter specifically designed for newer diesel engines. To get that product to market in a complete assembled kit, AMSOIL has partnered with Injen Technology. The product will be marketed as the Injen/AMSOIL Power-Flow Diesel Air Intake System distributed by both AMSOIL Dealers and traditional Injen channels.
The new series of intakes features the innovative patent pending Variable Induction Technology, Diesel Power-Box and the dry media Ea nanofiber technology air filter from AMSOIL.

Be sure to catch all the details by doing a Google news search for >AMSOIL Injen<

In other news, Boyd & Jo Coddington spent a portion of the afternoon in the South Hall signing posters and meeting with their fans in the booth that has been home to the AMSOIL/Coddington Bonneville rodaster these past several days. There was a good deal of excitement with media coverage that included internet TV and more.

As usual, SEMA is a gigantic coming together of movers and shakers in the automotive industry. A lot of deals were done today, and many more introductions were made that may yet come to fruition. The industry is moving forward with forcefulness and the energy here has been palpable.