2009 MPMC Media Trade Conference Underway in L.A.

It was a big day in Washington D.C. today as a new president was sworn into office, and hundreds of millions from around the world watched the peaceful transition of power. Former presidents, vice presidents and other dignitaries were on hand for the historic gala occasion.

On the West Coast another gathering was taking place which, though smaller in scale, is designed to be influential for many companies in the auto industry. AMSOIL representatives were on hand again for the 8th annual MPMC Media Trade Conference. The Motorsports Parts Manufacturers Council (MPMC) is a subdivision of the Special Equipment Manufacturers Association (SEMA) which was established to raise public awareness for motorsports, one of the nation’s leading industries. The MPMC event strives to achieve this goal by bringing editors and manufacturers together for the purpose of educating influencers and increasing understanding through dialogue.
AMSOIL considers it a privilege to be involved with this elite group for the three-day event held at Embassy Suites LAX South in Los Angeles. Manufacturers from all over the globe gather for a series of face-to-face meetings with publishers, editors, and media reps from the leading consumer and trade publications.

Director of Aftermarket Products Karl Dedolph and Advertising Director Ed Newman presented the AMSOIL story and strengthened ties within the industry.

PHOTO: Ed Newman reviews information with Advanstar E-Media Sales Manager Dennis Carpenter

Three Days, 100 Manufacturers, A One-of-a-Kind Opportunity

The MPMC Media Trade Conference provides council-member manufacturers and the media with the unique opportunity to conduct dozens of one-on-one meetings in just three days.

Editors and publishers from the leading consumer and trade publications in the automotive aftermarket descend on Los Angeles to meet with a limited number of SEMA member manufacturers to learn their stories. A special focus of the event is uncovering what’s new, what’s on the leading edge of this dynamic industry. Three days of face-to-face meetings provided ample opportunity for Aftermarket Products Director Karl Dedolph and Advertising Director Ed Newman to share the AMSOIL story.

Featured products in the lubricants group included our Signature Series 0W-30, our new Severe Gear lubes, 0W-20, plus the educational Gear Lube Report. Editors also learned about our new brake fluids, our re-formulated P.i. Performance Improver, and several of our new Ea filter products. Each received the new Ea Filter video on CD.

The new Injen / AMSOIL co-branded air intake for diesel trucks was especially interesting to those editors in the truck markets. At the end of the day it is evident that AMSOIL has a story to tell, and it’s rewarding to be in the center of this exciting industry.