Thursday, October 3, 2013

Racing Thrills Both Racers And Fans Alike

High flyin' with Brad Lovell
According to historians the Olympic Games began in Olympia, Greece around 776 B.C. Competition was at the heart of the games, as it is today. Who can run the fastest, jump the furthest, lift the heaviest weights... all for the glory of the moment.

Modern Olympics, both winter and summer, continue this tradition on a global scale as athletes push the boundaries of what's possible and break new ground in unbelievable ways. Swimming, skiing, speed skating, ski jumping, discus and more. Today, though, the scale of the Games themselves is itself a phenomenon as the stadiums get ever larger and the media coverage broader.

But what's at the heart of it is something very simple and elementary: competition. Children make boats out of sticks and race them in a stream. Friends gather to watch, rooting for the red stick or the blue stick or the balsa wood cork.

Short track off road racing is a thrill a minute.
This basic principle of competition quite naturally evolved in new directions during the machine age. Tractor pulls prove who's got the most diesel muscle. Snowmobile racing prove whose got the best machine, or which riders have the most skill and courage. And across the continent nearly every day of the week you can find cars, bikes, motorcycles or ATVs going head to head in circles or through the trees. It's in our blood.

One reason companies like AMSOIL support racing is because racing puts equipment to the test like nothing else. Lab testing is useful, but the real world environments that racers explore offer a new degree of testing.

At we like to share what our race teams are doing. Stay current with the events we sponsor. Check out the cool videos. Read the racer interviews. And bookmark us.

Racing can be fun, but it's also serious business. It's one of the ways we improve our products. We apply what we learn from the teams we partner with because we're in competition, too. We want our lubricants to be the best they can be. We were first in synthetics, but we can't -- and don't -- rest on our laurels.

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