The population of Sturgis, South Dakota is 6,627 for fifty weeks of the year. When the Sturgis Motorcycle Rally, now in its 74th year, comes to town the population swells to near a half million. South Dakota estimates that the event brings $800 million dollars in revenue to the state annually. The value of all the memories generated has not yet been determined. Here are some photos the AMSOIL team has sent back to the office for the purpose of sharing.
If you're there, be sure to take your photo in front of our Selfie Wall.