AMSOIL Now Exclusive Official Oil of Laconia

Good things come in threes, and this month AMSOIL became the Exclusive Official Oil of the Laconia Bike Week after inking similar arrangements with the Sturgis Motorcycle Rally and Daytona Bike Week.

Laconia is not only North America's third largest motorcycle rally, behind Sturgis and Daytona, it is also the oldest, a respected rally point for bikers every summer now celebrating its 86th year. The 2010 Laconia Bike Week in New Hampshire will be held this year from June 12-20.

The origins of the Laconia Bike Week go back to a 1916 gathering of 300-400 motorcyclists who spent several days at Weirs Beach in Laconia enjoying the sights of Lake Winnipesauke and the White Mountains unofficialliy starting the first year of Laconia Motorcycle Week. Motorcyclists had been gathering at the Weirs for a number of years and in 1917 the first sanctioned Gypsy Tour was held in Laconia at Weirs Beach. Hill Climbs were held on Tower Hill Street while other races took place anywhere they could.

Laconia has today established its popularity and place in the world of motorcycles. 1997 saw 225,000 motorcyclists attend Motorcycle Week. The 75th Anniversary of this oldest Motorcycle Rally in North America saw upwards of 330,000 people during the ten-day event. In 2004 rally attendance exceeded 400,000, generating an estimated 250 million dollars in revenue for the State of New Hampshire.

For AMSOIL these three leading bike rallies bring exposure to nearly 1.5 million motorcyclists a year, a significant share of the 7+ million registered motorcyclists in the American biker scene, according to U.S. Department of Transportation figures.
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