Daytona Bike Week presented by AMSOIL kicked off with sunny skies and tempertures in the 70's to welcome riders to this annual event. This is the third year AMSOIL has been a sponsor of the event, but the first as the Presenting Sponsor. Riders arrived early to take advantage of the event, and they were greeted by AMSOIL banners on International Boulevard and Beach street. The 2011 event is expected to draw large crowds of riders from across the United States as well as many other countires across the globe. 2011 also marks the 70th year of his event that ushers in the riding season for motorcycle enthusiasts.
While AMSOIL has a booth in the Welcome Center located in Riverfront Park on Beach Street in Daytona, AMSOIL Dealers are also participating in the event with their own vendor spaces. AMSOIL Dealers are represented at the 3 major destinations of Bike Week: Destination Daytona, Daytona International Speedway, and also in Riverfront Park. Many riders from all corners of the US are already aware of the quality and performance that AMSOIL products provide their toys, and even more riders will see the AMSOIL name as they attend Bike Week. All AMSOIL Dealers will benefit from this sponsorship of one of the countries premier motorcycle rallies.
The activities of Daytona Bike Week presented by AMSOIL will last through the coming week, and wrap up on Sunday March 12.