Sturgis Celebrates 70

The 70th Annual Sturgis Motorcycle Rally has been underway this week, and in usual form it has grown to be bigger and better than years past. As the Official Oil of the rally, AMSOIL is on hand to share its story with the estimated 500,000 to 700,000 attendees rolling into this normally quiet town for a week of excitement, Sturgis-style. From rock stars to Pee-Wee Herman and everything in between, Sturgis 2010 has managed to outdo itself while celebrating 70 years in action.

The weather has reached over 100° on some days, but that isn’t stopping bikers from getting out and riding while enjoying an abundance of entertainment options. Headlining bands this year included Bob Dylan, Ozzy Osbourne, Kid Rock and many more. There is never a dull moment to be had in Sturgis and whatever your taste, there is always something to do.

AMSOIL staff have been staying busy by keeping up with the demands of bikers in need of lubricants that will keep them on the road in these sweltering temps. The AMSOIL movement is rapidly spreading among not just those with a motorcycle, but all spectators in attendance. While AMSOIL motorcycle products usually tend to generate the most buzz, this year spectators are interested in protecting more than just their bikes. Interest in all products AMSOIL offers is steadily growing and shows no signs of stopping.

Check back next week for a full recap of what went down at the 2010 Sturgis Rally, and start making plans now to attend Sturgis 2011 so you can experience it yourself.