It was a big day in Washington D.C. today as a new president was sworn into office, and hundreds of millions from around the world watched the peaceful transition of power. Former presidents, vice presidents and other dignitaries were on hand for the historic gala occasion.
On the West Coast another gathering was taking place which, though smaller in scale, is designed to be influential for many companies in the auto industry. AMSOIL representatives were on hand again for the 8th annual MPMC Media Trade Conference. The Motorsports Parts Manufacturers Council (MPMC) is a subdivision of the Special Equipment Manufacturers Association (SEMA) which was established to raise public awareness for motorsports, one of the nation’s leading industries. The MPMC event strives to achieve this goal by bringing editors and manufacturers together for the purpose of educating influencers and increasing understanding through dialogue.
AMSOIL considers it a privilege to be involved with this elite group for the three-day event held at Embassy Suites LAX South in Los Angeles. Manufacturers from all over the globe gather for a series of face-to-face meetings with publishers, editors, and media reps from the leading consumer and trade publications.
Director of Aftermarket Products Karl Dedolph and Advertising Director Ed Newman presented the AMSOIL story and strengthened ties within the industry.
PHOTO: Ed Newman reviews information with Advanstar E-Media Sales Manager Dennis Carpenter