Take Your Sturgis Selfie at the AMSOIL Booth in Sturgis... and Share It with the World

It's that time of year again as hundreds of thousands of bikers from all over the world begin descends on the Black Hills of South Dakota for the 74th annual Sturgis Motorcycle Rally. Officially the rally starts Monday, but every biker's thoughts are attuned to the event long before, and this weekend many if not most are on their way.

In addition to being the Exclusive Official Oil of the Sturgis Motorcycle Rally, AMSOIL has also become the Official Oil of the Legendary Buffalo Chip Campground. Something new is on the docket for the Buffalo Chip crowd. Rounds 11& 12 of the TORC Series presented by AMSOIL will be held there during the rally, August 5-6 with racing action to be broadcast Sunday, August 10 at 3:30 p.m. Eastern on the NBC Sports Network.

And while your making the rounds next week, be sure to visit the AMSOIL Booth and take a photo of yourself in from our our Selfie Wall. Best selfies will win $150 in AMSOIL cash, which sounds like a pretty good deal. Here's what you need to do to win:

1. Visit the AMSOIL booth at Sturgis.
2. Take a photo in front of our selfie wall – with your bike, with your friends, etc.
3. Upload your photo using #SturgisSelfie to Facebook, Instagram or Twitter.
4. We’ll be picking one winner per day to win $150 in AMSOIL cash (to be used at a later date, NOT at Sturgis.)

Your photos will be shared via AMSOIL social media, but there will also be a landing page where your selfies will be housed. We'll post the link on Facebook, Twitter and on this blog.

And even if you're not up for a selfie, stop by and visit with us. See what's new.

Crandon Now Celebrating 45th Year of Racing Excitement

Welcome to Crandon

The last weekend in June was the first of two big racing events in Crandon, Wisconsin, one of the most exciting places in the world for short track off-road racing. These trucks have power, and drivers who love to use every bit of it. Here are some photos from the first TORC event there, followed by a short video giving you a taste of this teeth-shattering form of racing.

Scott Douglas

... with Brad Lovell

High-flying Chad Hord...

and his daughter had a stellar weekend.

Both ended up in the Winner's Circle.

AMSOIL is the presenting sponsor and Exclusive Official Oil of The Off-Road Championship (TORC) series,  premier off-road short course racing series in North America. Learn more about our other powersports-related sponsorships at amsoilracing.com.

TORC Off Road Season to Kick Off April 5-6 at Primm

If you've never seen short-course off road racing, you're missing something. The Off Road Championship Series (TORC) has to be one of the most fasten-your-seatbelts and hold on excitement you'll find anywhere. In harmony with the coming of spring, and baseball, the first weekend of TORC racing action is fast approaching, April 5 & 6. Here's a link to more information about our relationship to TORC and another to a YouTube video that gives you an up close and personal perspective. The latter is a bit long and if you can't watch it all, be sure you take in the first three minutes to capture the flavor.