AMSOIL, Injen Win 2008 SEMA Global Media Awards

A voting panel panel of editors and journalists representing 25 countries selected the Injen/AMSOIL Intake System as one of ten winning products in its category for the 2008 Global Media Award.

The SEMA Global Media Awards Program recognizes that automotive personalization and customization is growing worldwide. Though the appeal of making cars and trucks fit one’s lifestyle has strong roots in the U.S., this enthusiast attitude is universal.

SEMA introduced the awards program in 2004 and now it is a staple of the SEMA Show here in Las Vegas. The program enables SEMA member companies to get recognition in new, worldwide markets.

Shortly after the opening of the show on Tusday, AMSOIL announced the introduction of 148 new Injen AMSOIL intakes serving 150 new vehicle applications. The co-branded intakes feature intakes manufactured by Injen with AMSOIL Ea dry media filters with nanofiber technology. AMSOIL and Injen announced their first co-branded products at SEMA in 2007, for diesel trucks. Two months ago the companies introduced 15 new models for gasoline powered vehicles. It was one of these gasoline intakes that was featured in the New Products Showcase and caught the eye of international press.

For the next ninety days, the 148 new models introduced here this week will be available only through AMSOIL.

Top right photo: Marketing director Roger Tibbetts of Injen with Ed Newman, director of advertising at AMSOIL.

SEMA Show Razzles and Dazzles

It's election day, USA, and simultaneously the opening day of the annual SEMA Show in Las Vegas. SEMA has announced that 120,000 attendees pre-registered, and when the doors opened the show floor aisles were quickly congested. Despite the negative flavor of news media reports about the economy, you can see here that business is thriving for many and despite concerns in the auto industry, there's plenty of enthusiasm on display here this week.

No matter who gets elected, people will continue to be passionate about their cars. That's why AMSOIL is present at SEMA 2008, because nothing is more exciting than performance and style.

If you can't be here in person, you can be sure plenty of these cars will be appearing in magazines in the months ahead, so you'll still get a chance to see what we're up to. These are showcase examples of what the performance market is all about.

Today AMSOIL announced the introduction of 148 AMSOIL/Injen gasoline air intakes for 150 new applications as part of the start of today's show.* In addition, nearly two dozen tuner vehicles are on display wearing the AMSOIL emblem including cars featured by Lexus and Nissan. When it comes to performance, AMSOIL delivers and here in the heart of the performance scene it is exciting to see AMSOIL recognized as an integral part of what it means to bring a car to its optimum.

At the end of day one, despite the economic hardships endured by some, there is a vibrant mood on the show floor. People will continue to own vehicles and will continue to desire that their vehicles express their values.

Tomorrow... the show continues.

* Check out the Injen/AMSOIL announcement here

Lights! Camera! Action! SEMA Day Three.

NASCAR drivers signing autographs. TV celebrities making appearances. And the ever active hunt for the big "what's new?" at SEMA. According to one industry publisher, the AMSOIL Injen press conference this afternoon proved to be one of the most exciting events at this year's SEMA. Hosted in the Injen booth, the news of a co-branded diesel intake system was presented by Roger Tibbetts of Injen along with Ed Newman and Karl Dedolph of AMSOIL, two great companies announcing a great partnership.

Editors and publishers can be pretty jaded after two or three decades. The stories that will make an impact tomorrow are not often recognized today. But according to Steve Von Seggern, publisher of Four Wheeler magazine, the story that was unveiled at the Injen booth at 2:10 p.m. this afternoon was pretty exciting, one of the two most exciting things at this year's show.

In a nutshell, here's the story:

AMSOIL and Injen Partner to Introduce the Injen/AMSOIL Power-Flow Diesel Intake System

LAS VEGAS--(BUSINESS WIRE)--
AMSOIL announces the launch of a new Ea air filter specifically designed for newer diesel engines. To get that product to market in a complete assembled kit, AMSOIL has partnered with Injen Technology. The product will be marketed as the Injen/AMSOIL Power-Flow Diesel Air Intake System distributed by both AMSOIL Dealers and traditional Injen channels.
The new series of intakes features the innovative patent pending Variable Induction Technology, Diesel Power-Box and the dry media Ea nanofiber technology air filter from AMSOIL.

Be sure to catch all the details by doing a Google news search for >AMSOIL Injen<

In other news, Boyd & Jo Coddington spent a portion of the afternoon in the South Hall signing posters and meeting with their fans in the booth that has been home to the AMSOIL/Coddington Bonneville rodaster these past several days. There was a good deal of excitement with media coverage that included internet TV and more.

As usual, SEMA is a gigantic coming together of movers and shakers in the automotive industry. A lot of deals were done today, and many more introductions were made that may yet come to fruition. The industry is moving forward with forcefulness and the energy here has been palpable.