Tuner Evolution Revolution

AMSOIL has joined forces with Fox Marketing in an effort to spread the AMSOIL word (even more than it already is) in the tuner world. On Saturday, August 15 at the Toyota Arena in York, PA hundreds of tuners are expected to turn out for Tuner Evolution 2009 and compete for various titles. AMSOIL has been keeping close tabs on the tuner industry where the excitement is rampant and there is always something new and fresh. This year the AMSOIL presence is even bigger, and is always gaining momentum due to its reputation of quality and superiority over other products. Tuner owners won’t use just any old lubricants in their expensive engines… hence our strong affiliation with this industry.

This year AMSOIL is installed in what are sure to be some of the hottest tuners in the entire arena. First up is S-Max Intercoolers, a Race Prepped Nissan 240 built by Dave Hary to be featured in the AMSOIL booth. Dave has an established track record within the industry, and we have had the pleasure of sponsoring other vehicles of his in past events including SEMA. His vehicles are always a hit both on the street and on display, and AMSOIL is pleased to once again be associated with this talented builder.

Over in the Fox Marketing booth, be sure to look for a couple more sweet rides with AMSOIL 0W-30 under the hoods: A 2009 Twin Turbo 625hp wide body Lexus IS F, a 2008 Focus Coupe, and the debut of the 2010 Lexus IS350C. With awards ranging from the usual ‘Best in Show’ and ‘Best in Class’, to the unusual such as ‘Outstanding Female Ride’ and ‘Outstanding Old School Ride’, the Tuner Evolution show is sure to make your jaw drop. Come see for yourself why the tuner movement is growing, with no signs of stopping.

Photo Caption: Billboard (top right) for the upcoming Tuner Evolution features an AMSOIL lubed Lexus by Brian Fox of Fox Marketing. Dave Hary's builds (S-Max at left) always generate heart-pounding excitement.

The Winner and the Builder

Last week we mentioned a tricked out Honda that was being given away at the 2009 Pennsylvania Auto and Boat Show in Harrisburg, but we had not yet noted the winner. It only seems right that we say "Congratulations" to Amanda Sechrist of Lewisburg, PA, winner of the Xtreme Ride Revamp. More than 140,000 people attended the show, and you can be sure there were plenty of entries to win this sporty little dream car.

Amanda said the way the winner was selected was very exciting and even nerve wracking. A name would be drawn and the person would go up and would select a CD to play that would indicate winner or no. Amanda was the 16th name drawn, and she was quite nervous at this point. "It was amazing," she said when she put the CD into the slot and discovered she had won the car. "I was in shock." The 24 year old Sechrist is a career trainer.

We also tracked down Brian Fox to get more details on this giveaway promotion which was designed to give back to the community and help support the tuner scene.

AMSOIL: What are the key features of the Fit?

Fox: Key features of this 2009 Faulkner Honda Fit are as follows...
Under the Hood: AMSOIL 0w-20 Synthetic Motor Oil, INJEN Intake w/AMSOIL Ea Filter, and INJEN Exhaust.
Exterior: Honda Sport Factory Body Kit, BASF Champainship White Paint, and Impressive Signs Graphics.

Interior: Katzkin Red Leather Interior and door panals and a Wasbasto 900 Dual Vent Sun Roof by Auto Sun Roof.

Stereo: Pioneer D3 DVD/CD/NAV/IPOD Head Unit with ORION Sub, Amp, and components by Creative Car Tunes, Suspension - Lowered on Tanabe Springs.

Wheels/Tires: Konig 17 Inch Wheels with Dunlop 205/40/17's.

AMSOIL: How did Fox Marketing get hooked up with Honda on this project?

Fox: As part of the "Xtreme Ride Revamp", Fox Marketing was brought on to design and coordinate this build. I've always helped Motor Trend Auto Shows with things like this over the past eight years, so this was a great "fit" for both of us. The local Honda Dealer in Harrisburg PA, Faulkner Honda, is the key to this puzzle. They pony up the car and Don Perry and the gang really love giving back. Their motto is "Family First" and this just shows the dealership's character. Honda is lucky to have a dealership like this supporting their brand!

AMSOIL: What’s your role in these kinds of projects and what’s your favorite part?

Fox: My favorite part of this whole promotion is just seeing someone really appreciate all the hard work that goes into building a car. Someone might be in hard times and really need a car, it is all about giving back at the end of the day. No money can be put on changing a person’s life.

AMSOIL: Any additional comments on this project?

Fox: I'm very honored to work with AMSOIL and when we first came to them about this promotion, they welcomed it with open arms. We see value in their synthetic lubricants product line as now a person only needs to change their oil once a year instead over every 3,000 miles.

AMSOIL: Thanks. And have fun on your next project car. We're sure it, too, will run smoother and last longer with AMSOIL.

AMSOIL and Honda a Perfect Fit

AMSOIL has partnered with Fox Marketing to lend support to a promotion in which one lucky winner will drive away in a 2009 customized Honda Fit. A promotion created by Motor Trend Auto Shows, the winner of this vehicle will be announced on January 30 at the Xtreme Ride Revamp event in Harrisburg, PA. This contest is being produced to give back to the community, and show support of the local tuner scene. The Honda Fit was donated by Faulkner Honda in Harrisburg, with the customization designed and coordinated by Brian Fox of Fox Marketing.

"My favorite part of this whole promotion is just seeing someone really appreciate all the hard work that goes into building a car. Someone might be in hard times and really need a car, and it is all about giving back at the end of the day. No money can be put on changing a person’s life!" says Fox. "I'm very honored to work with AMSOIL and their commitment to the performance scene. We see value in the synthetic product line as now a person only needs to change their oil once a year instead over every 3,000 miles. AMSOIL was the right ‘fit’ for this project with their high quality products and value!" We agree.

Fully equipped with AMSOIL lubricants throughout, this ride features an Injen/AMSOIL Intake System as well as custom paint, interior, suspension, sound system and more. Needless to say, the winner of this vehicle will own a unique ride unlike any other.