Here Are Five Locations Where You Can Have AMSOIL Installed At Sturgis

"Get your motors runnin'...."

AMSOIL, Official Oil of the Sturgis Motorcycle Rally, has made five locations available where rally-goers can get AMSOIL oil changes while in the vicinity of Sturgis. It is well-known that AMSOIL motorcycle oils help keep bikes — and bikers’– cooler on those hot summer rides.

Sturgis

▪ Mad Dog Custom Cycles – Intersection of Junction Ave & Sherman St. (across from H-D)

▪ John Todd – 2311 Park Ave, Sturgis (across from McDonald's)

▪ Easy Eddie – Buffalo Chip Vendor Row

Rapid City 

▪ X-Treme Bikes / AMSOIL X-Press – Rapid City Exit 55 on I-90 (near H-D Rapid City) Deadwood

▪ Flying Tire Motorcycle – Steel Wheel Trading Post (US 385, 6 mls S. Deadwood, SD)

NOTE: While in Sturgis drop by our booth on Main Street, just east of Junction Avenue. We have a surprise for you that we'll tell you about tomorrow.

Award-Winning AMSOIL-Lubed Genesis Coupe Prepares for SEMA

The SEMA Show is fast approaching, and project vehicle builders are on the hunt for products to complete their final visions in Las Vegas come November. AMSOIL is a respected name among these talented builders, and will be installed in many of the booth and feature vehicles throughout the SEMA Show floor.

One such builder is Jay Borbajo, a member of Team Hybrid and proud owner of a 2010 Hyundai Genesis Coupe headed to SEMA as an AMSOIL featured vehicle. He recently took home the award for Best KDM at the SpoCom show in Anaheim earlier this month. In fact, Team Hybrid members walked away with a total of 11 trophies before the show was over. AMSOIL has worked with members of Team Hybrid in the past, and they know how to produce award-winning rides that turn heads in even the most competitive of shows. We caught up with Borbajo to get some insight into creating an award-winning vehicle, and what it is about the Genesis that inspired him to make it what it is today.

What does KDM stand for on your trophy win?

Jay Borbajo: KDM means Korean Domestic Market. Basically, any vehicle or part that is made in Korea and is imported falls under this category. The KDM category is composed of Kia & Hyundai manufactured cars. There were a total of 12 cars that fell into this category at SpoCom 2014.

Is this your first project/show car?

JB: No, I've had two other cars I have put work minor work into; a 1995 Toyota Startlet GT Turbo when I was living in the Philippines, and a 2009 Scion TC. I was also heavily involved with the motorcycle drag race scene in the Philippines at that time.

What drew you to the Genesis?

JB: In 2010 the Genesis Coupe made huge waves by bringing back affordable 4 cylinder turbo and 3.8 V6 RWD sports cars that not only performed well, but also had very aggressive styling. It also was the best bang for the buck and had the most features of any car in its price range. I love the reaction I get from people even now: "That's a Hyundai?!?!" It's pretty much a common question we hear all the time in our community, regardless of how modified the car is. Hyundai definitely stepped up their game when they made this car and I have zero regrets on my purchase.

Most memorable moment on the car show scene...

JB: I would definitely say that the win at SpoCom was the most memorable. SpoCom for Team Hybrid is like the SEMA of car shows. We are all encouraged to go and bring our best. We ended up bringing 50+ cars and being surrounded by so many team mates that came out from Norcal, Socal, Nevada and even Texas is such an amazing feeling. I've been going to SpoCom for the past 3 years and this is the first year that they acknowledged the KDM class, even if the previous years there was even more of a KDM presence. The 1st place trophy that SpoCom gives out is designed by Troy of Five Axis, and it is definitely a work of art. When I came down from the stage after receiving the trophy, one of my teammates said "We all dream about getting that trophy man....great job!" It was definitely a surreal moment and made all the blood, sweat and tears I put into this car well worth it.

Why did you choose AMSOIL for your engine?

JB: I honestly don't track, drift or do any racing with the car, but I do daily drive it almost 100 miles every day for work. What I can tell you is that AMSOIL definitely helps the engine run smoother. AMSOIL has a rich history in racing and a reputation for making the best motorcycle and automotive fluids designed for enthusiasts and professionals who like to push the limits. Knowing that the same fluids found in those high horsepower vehicles are the same fluids protecting my engine, it gives me peace of mind and the confidence that my engine will be protected for many years to come.

Indeed. Do you have a favorite quote or motto that describes you?

JB: I have two: "Hustle until you no longer need to introduce yourself" & “Some people dream of perfection...others achieve it.”

Well said, Jay, and congratulations on your SpoCom win. We look forward to seeing you and the Genesis at SEMA in November.

AMSOIL under the hood: 2010 Hyundai Genesis Coupe
● Signature Series 5W-20 Synthetic Motor Oil
● 75W-90 Synthetic Manual Transmission & Transaxle Gear Lube
● Antifreeze and Engine Coolant
● Dominator Coolant Boost
● Series 500 High-Performance DOT 3 Brake Fluid
● Multi-Vehicle Synthetic Power Steering Fluid
● P.i. Performance Improver Gasoline Additive

Heat Puts Stress On Engine Oils

Sturgis Motorcycle Rally begins this coming weekend.

When you think about it, we demand a lot from our motor oil. For example, we all want better fuel economy, so we’re using lighter oils. However, we also want engines to produce more power per cubic inch. To add power, we’re putting in turbochargers which raise the engine temperatures and put higher stress on our oil.

That’s not the only stress. We value cleaner air, so new devices that reduce exhaust emissions place more contamination in the oil and increase engine temperatures. We’ve also cut aerodynamic drag, a plus for vehicle owners, but brutal on oil. By minimizing the air flow over the engine and drivetrain, temperatures also rise.

In fact, the average under-the-hood temperature had increased from 175 degrees Fahrenheit in 1975 to 225 degrees by 2000. Our vehicles are increasingly complex and powerful machines. To keep them running smoothly, we’re demanding that our lubricants do more and last longer.

That is why synthetic motor oils and drivetrain fluids have been increasing in market receptivity over the past two decades. For more information about AMSOIL synthetic motor oils, visit the AMSOIL website at www.amsoil.com.

With the Sturgis motorcycle rally just around the corner (AMSOIL staff will be on-site setting up by the end of this week) it seems a good time to share our new V-Twin Torture Test video.


You can see with your own eyes how heat puts stress on motor oils, especially in hard-working V-Twin engines. And how AMSOIL does its part to protect those engines. It's what we're about.

More Pictures from the AMSOIL/Street Rodder Eastwood Summer Classic Road Tour: Woodstock, Port Jervis and on to Pottstown

Road Tour director Jerry Dixey sent us another report, along with bunches of photos as the AMSOIL/Street Rodder Road Tour continues to wend its way through the Northeast.

Wednesday morning the Tour rolled across Connecticut to cross into New York, their first destination being the Old Reinbeck Aerodrome in Red Hook. It’s only natural that after seeing boats and ports, cars and motorcycles, they would take in a visit to an airplane collection. Though one of our current advertising campaigns features the message of our manufacturing synthetic oils for any engine, the reality is that we no long produce oil for airplanes as we once did for the Rutan Racer.

The Old Reinbeck Aerodome is an amazing collection of very early airplanes and related items that was originally begun by Cole Palen back in 1951. Since Mr. Palen’s passing a number of years ago it has been managed by a non-profit trust. On summer weekends they re-enact dog-fights that recreate the battles of World War One. For a nominal admission fee tourists can visit the Aerodome during the week.

From there it was on to the Bethel Woods Center for the Arts, best known as the site of the Woodstock Music Festival in 1969. Dixey notes, “It was fun for me to relate my experiences on that hill 45 years ago as an 18-year-old child of the 60’s. The museum tells the story of that era and shows in detail the story of the weekend in August of 1969 when so many people attended the most famous rock concert in history.”

Leaving Bethel Woods the Road Tourians made their way to the city of Port Jervis, New York where they had been invited to a special cruise night arranged by the Cruisin’ Port folks. Thursday morning it was photo shoot time for the AMSOIL/Street Rodder Road Tour gallery when each driver and passenger poses with their vehicles, then it was off through the Delaware Water Gap. After a stop with the Hi-Winders Car Club in Bangor, Pa. it was on to Pottstown where they cleaned up their cars for the evening cruise in Elverson, Pa. at the Sonic Restaurant. Everyone was talking about the Eastwood Summer Classic that is taking place tomorrow. Can’t wait to see what happens next….

"By the time we got to Woodstock..."

And on and on and on it goes....

Diesel Power Challenge Now Airing on YouTube

Back in May, ten diesel truck owners and their teams descended on Denver, Colo. to put their rigs through several punishing trials known as the Diesel Power Challenge. The event is filmed on location for later release on DVD, but now is your chance to watch the action for free. Diesel Power Magazine has decided to release a new clip each day that shows just what these diesels endured throughout the week. The event did not unfold without drama, as competitors dealt with electrical issues, nitrous backfires and much more. See the events leading up to Lavon Miller’s exciting win despite his setback of power steering loss on the second day of competition.

This week, through tomorrow, July 25, the Motor Trend Channel has been posting fresh videos daily. From high-wattage horsepower numbers on the dyno to impressive obstacle course runs, the 2014 Diesel Power Challenge delivered a serious power trip to diesel enthusiasts.